> On virtually any network in America, the discovery that a hugely expensive new series–stocked with the highest-caliber talent, preceded by a multi-million dollar marketing campaign–had been watched in its debut by little more than a million people, and that fewer than half a million of those were younger than 50 years old, would be […]

> SMASH-watch continues, on a very atypical night. NBC:  With NASCAR unexpectedly occupying FOX’s primetime, CBS down and ABC up, the great news for NBC was that SMASH stabilized and even creeped up 0.1 from last week, a level that would leave the network very happy if the show can just stay there.  Even better, […]

> Fairy tales rule… but watch out for the zombies. ABC:  We won’t know for sure until later today, but odds are that the highest-rated show on TV last night was the season finale of The Walking Dead on AMC (our season finale review is here).  In the world of broadcast networks, ONCE UPON A […]

>Numbers continue to come in for this past weekend’s scripted cable premieres. The biggest disappointment came at Starz, with Friday’s official arrival of MAGIC CITY, an expensive and heavily-marketed dramatic series. Although the network has released a flood of numbers designed to make the show sound more successful than it was, the key figure is […]

> Big Bang makes one. CBS:  THE BIG BANG THEORY roared back from last week’s decline, up half a ratings point for its best number since March, and zooming past American Idol as the highest-rated show of the night.  That pushed RULES OF ENGAGEMENT up a couple of ricks as well.  The rest of the […]

  Nielsen wasn’t in a hurry with today’s ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  A night loaded with season finales and premieres. HBO:  GIRLS has developed into exactly the kind of show HBO loves.  Even with all the hype that surrounded its arrival, it’s proven to be an ever-larger buzz magnet, the kind that could bring it Emmy attention (in nominations, if not wins).  And all that is […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]