NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.75 (Lakers vs. Dallas)/0.36 (New Orleans vs. Knicks).  A&E’s LIVE PD was steady at 0.61, and the pre-show hour was down […]

  Day 4 OLYMPICS ratings were still down, but made up a little ground compared to past games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  Remember this morning when we were remarking on the confusing NBC promos last night that made it sound like GRIMM wouldn’t be airing again on Mondays, when it was scheduled for another Monday broadcast next week?  Well, it turns out those promos weren’t so much wrong as premature:  today the network announced that Grimm […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.07 to 0.57, and the lead-in hour was up 0.03 to 0.31.  Discovery’s GOLD RUSH was at 0.46/0.37 compared […]

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on track, winning the night and just two tenths of a rating point behind both last year and our estimate for the […]

Major League Baseball’s 2012 Playoffs (or Postseason as MLB insists it is called) could not be more competitive or interesting on the field.  Most series in the Division Championship round going the limit to five games, and most games very close (one or two run margins) this year.  And the national audience could not care […]

World Series Game 1 won the night, but didn’t seem to affect anyone else very much. ABC:  After a slightly increased 2.6 (in final numbers) steady 2.5 from its THE MIDDLE lead-in, THE NEIGHBORS was up a tick to 2.0, still nothing to be thrilled about (3rd place in the half-hour), but appreciably ahead of […]

CBS won Thursday night, as NBC got into the game on the night (kind of — if you call a 2.1 rating from 8-11 pm competing).  Once again, The Voice solved some more problems on yet another night, improving 90 of the 180 minutes on NBC Thursday.   ABC came back down to Earth after winning the […]