BROADCAST FINALS ABC:  THE ROOKIE held at 0.53, THE ROOKIE: FEDS dipped 0.03 to 0.33, and WILL TRENT was down 0.02 to 0.27. CBS:  Reruns at 0.36/0.28/0.25. NBC:  NIGHT COURT continued to fall to earth after its big premiere, down 0.19 to 0.55, and AMERICAN AUTO was down 0.06 to 0.32.  LA BREA aired […]

  Valentine’s Day was slow even for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  AFTERNOON UPDATE:  The WINTER OLYMPICS stayed at 6.6 in final numbers.  The only change in last night’s other fresh programming was a 0.1 drop in the 8PM airing of DADS to 1.1.  (A couple of ABC’s reruns also dropped 0.1.) TUESDAY CABLE:  TEEN MOMS (MTV), BEING MARY JANE (BET) and THE HAVES AND HAVE […]

>Game 7 of the World Series averaged a 6.8 Adult 18-49 rating in the fast nationals.  Given the usual bump in the official nationals (to account properly for the Western time zones), we are estimating the official national rating for the game to be around a 7.9.  Assuming that number, FOX would average a 7.2 […]

Here are the full week sports ratings (slowly coming back) for Monday May 18 through Sunday May 24, 2020.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the […]

      NETWORK FINALS:  Game 7 of the WORLD SERIES adjusted up another half-point to 12.61. Meanwhile, SURVIVOR gained 0.1 and the CRIMINAL MINDS rerun lost 0.1 in final numbers.             Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The gargantuan baseball rating probably affected some cable […]

Here are the weekend sports ratings for Saturday and Sunday December 16-17, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, December 17-18, […]

  Fans are already starting to miss their favorite serial killer, as DEXTER had the best launch of its run with last night’s Season 8 premiere.  The show had 2.5M viewers, up 100,000 from Season 7’s premiere.  (Demo numbers weren’t released, but should end up at around a 1.4 in 18-49s–which, if true, would mean […]