American Idol‘s woes continued last night.  (So did everyone else’s.) FOX:  On a year-to-year basis, Thursday’s plunge for AMERICAN IDOL was even worse than Wednesday’s, down an awful 1.7 from last season’s 2d night to 3.9.  There seems to be a real chance that this will be the first season Idol has sub-3 numbers […]

Last night’s Winter Olympic coverage from Sochi on NBC averaged a preliminary 6.4 adult 18-49 rating from 8-11 pm. Events last night included: Women’s Super Combined, Men’s Moguls, and Men’s 1500m Short Track.  If NBC excludes the 8:00 half hour (if it held national commercials until 8:30 pm), the nightly rating will be a 6.6 adult […]

        NETWORK FINALS:  NBC’s primetime NFL PLAYOFFS game adjusted to 7.32.  In addition, FOR LIFE adjusted to the next tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Although the ratings were lower than in recent days, CNN was again dominant on Saturday cable with 15 […]

  AFTERNOON UPDATE:  Nothing moved by more than 0.1 from this morning, although there were a few shifts that accomplished points of pride.  Thanks to the last-minute lift, NASHVILLE avoided its low with 1.3, while an upward move for AMERICAN IDOL (2.7) and a downward one for SURVIVOR (2.4) widened their gap to 0.3.  However, […]

  AFTERNOON UPDATE:  As expected, once the 10:01PM start was factored in, THE VOICE went up 0.1 and THE BLACKLIST went down the same.  HOW I MET YOUR MOTHER also climbed 0.1, as did both ABC shows, while INTELLIGENCE was down 0.1. MONDAY CABLE:  The season finales of SWITCHED AT BIRTH and THE FOSTERS (both […]

  3 of the 4 major broadcast networks averaged under a 1.5 rating last week, a number that not so long ago meant instant cancellation.  CBS has been head-and-shoulders above the other networks for the past 2 weeks, but that’s because of the event programming of the How I Met Your Mother finale and the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  NETWORK UPDATE:  CROSSBONES couldn’t hold its preliminary number, and slipped 0.1 to a 1.0 premiere.  WHAT WOULD YOU DO went up 0.1 to 1.2, and the SHARK TANK rerun was likewise up to 1.1. FRIDAY CABLE:  There was nothing going on but sports and comedy reruns.  ESPN’s NBA PLAYOFFS game dominated at 2.7, with […]