DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Saturday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correctly.  This assumes a fast-to-official nationals increase of about 14%, similar to Game 1’s […]

        NETWORK FINALS:  The IHEARTRADIO MUSIC FESTIVAL special gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s coverage of the Michigan vs. Florida State ORANGE BOWL dominated Friday cable at 3.36, and other COLLEGE FOOTBALL bowl games included Nebraska vs. Tennessee […]

With the NCIS shows in reruns, only one series even reached a 2 last night. FOX:  The season premiere of KITCHEN NIGHTMARES was at 2.2, down a very reasonable 0.2 from last year and the highest-rated show on a slow night. ABC:  CELEBRITY WIFE SWAP edged up to 1.6, but the finale of THE TASTE […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  2 networks carried NBA ALL-STAR Weekend events, with TNT’s RISING STARS telecast at 0.69, and ESPN’s ALL-STAR EVENT at 0.60.  Discovery’s GOLD RUSH rose 0.07 to […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 1.0.  Elsewhere, the NFL HONORS special and the rerun 48 HOURS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD  easily topped Saturday cable, down 0.07 to 0.69.  Adult Swim’s line-up […]

  We’ve reached the broadcast networks’ Upfront Week… which used to be a lot more central to our television lives than it is now.  Ratings everywhere are down, and there’s no reason to think they’ve hit bottom, which has caused seismic changes in the ways networks make scheduling decisions.  Among other things, with revenues from […]