February 11, 2014

SKEDBALL: Winter Olympic Ratings Update

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Written by: Mitch Metcalf
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Last night’s Winter Olympic coverage from Sochi on NBC averaged a preliminary 6.4 adult 18-49 rating from 8-11 pm. Events last night included: Women’s Super Combined, Men’s Moguls, and Men’s 1500m Short Track.  If NBC excludes the 8:00 half hour (if it held national commercials until 8:30 pm), the nightly rating will be a 6.6 adult 18-49 for 150 minutes.  In terms of young adults, last night was below the 7.2 rating for the same night from Vancouver and near the 6.6 from Turin.

Through Monday night, the Sochi Games are averaging a 7.0 adult 18-49 rating, one tenth of a rating point ahead of Turin but well behind the 7.6 average at this point for Vancouver.  The last three nights of competition from Sochi have lagged the same nights in 2006 from Turin, but the enormous advantage of the Sochi Opening Ceremony has kept the overall average close.  Also, Sochi’s average was helped by a change in the Sunday night rating.  The 7:00-7:30 pm half hour was not rated, and the nightly rating moved up to a 7.2 in the official ratings this morning.

Sochi Winter Olympic Track thru Mon 2014 02 10

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.