The 10PM hour was taken up by news shows concerning some of the saddest of recent events. FOX:  Lacking a news division of its own (let’s pretend its affiliated cable network doesn’t exist), FOX aired its regular line-up.  FRINGE was up 0.2 at 1.1, tying the rerun KITCHEN NIGHTMARES at 8PM. ABC:  The LAST MAN […]

This past sports weekend was dominated by four Divisional playoff games.  The first game in the Saturday doubleheader, traditionally the weakest matchup, turned out to be one of the best games (an exciting contest finally settled in double overtime). The Ravens and Broncos game Saturday at 4:30 (21.6 HH rating in the 56 large markets with […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

February Sweeps stunts by NBC and CBS both fail. NBC:  The network aggressively promoted last night’s SVU because it featured Mike Tyson as a guest star, but the show dropped 0.2 to 1.5, in 4th place for its hour.  CHICAGO FIRE had an even steeper fall, down 0.3 to 1.8, but that was enough to […]

  The hills were alive with the sound of football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

February sweeps comes to an end. NBC:  The Peacock may have had a sweeps of historically awful proportions (as has been widely reported, this is the first time ever that a major English-language network has lost to Univision during a sweeps month–and it wasn’t close), but there was a tiny bit of good news last […]

  A night of entrances and exits. ABC:  The Spring premiere of DANCING WITH THE STARS hit a season high 3.1, but that was down 0.4 from last year’s spring launch (even though that one had to face The Voice, as did this season’s fall cycle).  Despite the better lead-in, CASTLE was down a tick […]

  Six seasons in, it’s probably safe to say that the people who watch MAD MEN are the people who watch Mad Men, and the ratings for last night’s Season 6 premiere were by and large very steady with last year’s launch.  Total viewership was at 3.4M, down a bit from 3.54M last year, while […]