NBC and FOX battled to a tie last night with a good mix of original programming.  ABC was in the hunt until 10 pm, when the atrocious Glass House destroyed any momentum.   NBC aired more U.S. Olympics Trials from 8-9 pm (this time swimming, featuring a rare loss by Michael Phelps) and scored a 1.9 […]

>UPDATED NUMBERS FOR NBC THROUGHOUT.   FOX had the late Divisional playoff game (that goes until about 8 pm) this year and took full advantage of it, successfully previewing new comedy Napoleon Dynamite twice.  NBC will be in second place on the night because of the Golden Globe awards.  The 3.6 rating noted below in the […]

  No GAME OF THRONES numbers yet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

>CBS Monday was all repeats last night but still managed to win the night with a 2.7 rating from 8-11 pm.  Freshman hit 2 Broke Girls was particularly impressive at a 3.3 rating, the highest rated CBS show last night and the highest rated on any broadcast network last night.  Not bad for a repeat.  […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

>Last night a year ago was Election Day 2010, chock full of midterm election coverage, repeat episodes and lower than average ratings.  So last night’s ratings look pretty good in comparison.  CBS won the night last night with a 3.2 rating, up from a 1.9 on the same night last year.  FOX scored a 3.0 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

> Aside from NFL Sunday Night Football, there is nothing close to a dominant show on the night.  A lot of mid-2 and low-3 rated shows.  Even with the football competition, the night is filled with opportunity to build off the moderate successes.  ABC saw declines week to week in their 9 and 10 pm […]