>Another night of American Idol and another 30% decline from the same episode last year.  The other networks mostly went with repeats.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    01.26.2012   4.2    2.8    1.2    1.4    01.27.2011   […]

>A weak Sunday Night Football game between the Baltimore Ravens and San Diego Chargers brought NBC near its season low for the football package.  The game, which started at 8:30 pm, scored a preliminary 5.2 Adult 18-49 rating in the fast nationals.  We are estimating that the game will go up to a 5.9 in […]

>Last night, FOX won again with a 3.0 Adult 18-49 rating, up from a 2.2 the same night last year.  The X Factor continues to fade but it still represents a massive time period improvement.  CBS was in second place with a 2.8 rating despite the curious decision to run repeats of Person of Interest […]

  Hockey’s Game 7 dominated the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

>Friday patterns are really set in stone.  CBS won another Friday with a 1.6 rating (same as last week) with three pricey scripted dramas:  A Gifted Man (1.3 rating, up 0.1 from last week), CSI: NY (1.7, up 0.1) and Blue Bloods (1.7, down 0.2). FOX was #2 on the night with a 1.3 rating (down […]

> FRIDAYS this Fall officially start September 23, and no one really cares.  Very few new shows are premiering on the night, and many premieres will be delayed.  If you have some time on your hands, click “read more” to see the latest RATINGS PROJECTIONS for Friday nights.  Or just go ahead and skip to Sunday night’s […]

> Well, that didn’t take long.  Here’s the difference these days between CBS and NBC:  earlier this week, NBC rewarded UP ALL NIGHT and WHITNEY, two sitcoms that most recently had 2.3 ratings, with full season back-orders, and has generally been treating them like new smash hits.  This afternoon, HOW TO BE A GENTLEMAN, which […]

> The night was dominated by the World Series, but there was some fairy tale news from an unexpected place. NBC:  All things considered, it could have gone worse for the premiere of GRIMM.  A lot worse.  Although of course it didn’t win its hour against the Series, its 2.1 rating was by far the […]