A low return for THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correctly.  This assumes a fast-to-official nationals increase of about 14%, similar to Game 1’s […]

NBC grouts another night with its filling of choice. NBC:  So, yes–shoving THE VOICE into just about any timeslot on the schedule will lift both that slot and whatever follows it.  But last night’s special episode pulled a 3.0, one of its lowest rated episodes ever, and 2 full points below CBS at 8PM, and […]

  Ratings are starting to settle at their new normal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  AMC:  The zombies were a bit subdued this week, as THE WALKING DEAD went back to its 4.9 level from 2 weeks ago, after last week’s climb back to 5.6.  As the show finally neared the intersection of its prison and Governor storylines, the combination of the 9PM airing and the 10PM rebroadcast put […]

Another Thursday where football simulcasts could affect ratings on 2 networks.  For now, at least, Scandal is having a moment. ABC:  The midseason finale of SCANDAL, pre-football adjustment in Philadelphia, is at what would be a new series high 2.7, its third high-scoring week in a row.  (Even after any revision, the show will easily […]

THE WEEK.  For the recently completed week ending Sunday (January 7-13, 2013), CBS pulled into first place with a preliminary 3.18 adult 18-49 rating, doubling last week’s 1.58 rating.  Two hours this week were unusual, non-recurring events (NFL playoff overrun on Saturday from 8-9 pm and Sunday 7-8 pm, at an 11.6 and 12.4 adjusted fast national […]

Smash = Moose Murders. NBC:  Despite enormous, and well-publicized, behind the scenes changes, and weeks of intensive, expensive marketing, NBC couldn’t convince viewers to give SMASH another chance, and the Season 2 premiere had, by far, the show’s lowest rating ever with an awful 1.1.  (And as Mitch Metcalf noted earlier this morning, even that […]