A newsmagazine took the crown on a mostly down night. NBC:  There must have been some reason why DATELINE zoomed 0.6 from last week, increasing its rating by more than 50% and topping the night with a 1.7.  Whatever it was, the show should consider trying it again.  The evening started with a decent 1.5 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

        NETWORK FINALS:  THE MASKED SINGER gained 0.1 in final numbers.  Following up on a note from our morning post, during the course of its 2 hours THE GRINCH MUSICAL dropped in the 18-49 demo from 0.79 in the 1st 15 minutes to 0.50 in the last.         Broadcast […]

  NETWORK UPDATE:  Another 0.1 for EMPIRE pushed the blockbuster to 5.4 in final numbers, and AMERICAN IDOL gained a tenth as well.  In addition, SURVIVOR and ARROW gained 0.1.  However, BLACK-ISH, NASHVILLE and THE 100 each lost 0.1. Ratings in  demos for the Top 25 original cable telecasts (plus a few other lower-rated but […]

  Even Sundays are getting problematic for FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 3.2, down 0.4 from last week’s game.  In addition, there were 0.1 bumps for GREY’S ANATOMY, SUPERSTORE, THE GOOD PLACE and MOM, while I FEEL BAD lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s […]

  A pair of CW series returned quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]