The first Sunday night of Olympic coverage averaged a 6.9 adult 18-49 rating on NBC from 7:00-11:00 pm. This is well below the 7.5 rating on the same night in Turin and even slightly below the relatively weak night in Vancouver (7.0). Last night’s coverage featured: Team Ladies’ Free Skate & Ice Dance, Men’s Downhill, Women’s Slopestyle, and Men’s Ski Jump.
Through Sunday, Sochi is averaging a 7.0 adult 18-49, now equal to Turin and below the comparable 7.8 average rating for Vancouver. Note: the Saturday 2.8.2014 rating for Sochi has been adjusted down to reflect the full 8:00-11:00 pm duration of the NBC telecast. The lower-rated 8:00 half hour in fact did carry national commercials and is now reflected in our averages.
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