February 10, 2014

SKEDBALL: Winter Olympic Ratings Update

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Written by: Mitch Metcalf
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The first Sunday night of Olympic coverage averaged a 6.9 adult 18-49 rating on NBC from 7:00-11:00 pm.  This is well below the 7.5 rating on the same night in Turin and even slightly below the relatively weak night in Vancouver (7.0).  Last night’s coverage featured:  Team Ladies’ Free Skate & Ice Dance, Men’s Downhill, Women’s Slopestyle, and Men’s Ski Jump.

Through Sunday, Sochi is averaging a 7.0 adult 18-49, now equal to Turin and below the comparable 7.8 average rating for Vancouver.  Note: the Saturday 2.8.2014 rating for Sochi has been adjusted down to reflect the full 8:00-11:00 pm duration of the NBC telecast.  The lower-rated 8:00 half hour in fact did carry national commercials and is now reflected in our averages.

Sochi Winter Olympic Track thru Sun 2014 02 09

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.