The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday February 14 and Sunday February 15, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball Saturday 0.84 rating CBS 1:00 pm Baylor at Kansas 0.35 rating FOX 12:30 pm […]

  Live from New York… it was Lorne Michaels, saving NBC once again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  One point worth noting about last night’s typically low-rated Saturday numbers:  the highest-rated show of the evening was an SNL Valentine’s Day clip show at 1.3, suggesting an audience that’s primed for tonight’s 4 1/2 hour 40th Anniversary extravaganza. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser […]

  An even quieter Friday than usual on the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  There was no relief for NBC in final ratings, which didn’t budge any of the network’s shows as much as 0.1.  In fact, the night’s only adjustment was a 0.1 drop for BACKSTROM. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): […]

  This wasn’t what NBC had in mind. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

The AUDIENCE MAP series continues with a look at the detailed demographics for NBC’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

  NETWORK UPDATE:  The unstoppable EMPIRE gained another 0.1 in final numbers, putting it at an astonishing 4.8.  It took AMERICAN IDOL along for a 0.1 boost of its own, and ARROW had an extra 0.1 as well.  The rest of the adjustments were less pleasant, with 0.1 drops for THE GOLDBERGS, BLACK-ISH, THE MENTALIST, CRIMINAL […]