FRESH OFF THE BOAT got off to a fair start, even airing against FOX’s new monster hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  NETWORK UPDATE:  All the adjustments were downward from this morning’s numbers, with 0.1 declines for THE MINDY PROJECT, SUPERNATURAL, MARRY ME, ABOUT A BOY and the 8:30PM rerun of PARKS & RECREATION. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): BET’s BEING MARY […]

  Marvel continues to lag behind its comic-book TV nemesis. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  There were no changes from this morning’s numbers in today’s final ratings. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): As is usual for Mondays, cable bragging rights belonged to USA and VH1.  The former’s WWE was at 1.46-1.32 over its 3 […]

  GOTHAM is looking like less than a smash than the fall suggested. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  NETWORK UPDATE:  THE SUPER BOWL adjusted up to 39.1 in final numbers, slightly below last year’s 39.3.  THE BLACKLIST adjusted down to 8.4, which was far below the 11.4 for the NEW GIRL that ran during the first half-hour of last year’s post-game slot, but above the 6.9 that BROOKLYN NINE-NINE had in the […]

  NETWORK UPDATE:  There were no adjustments from preliminary ratings for Saturday’s network shows. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Sports ruled Saturday cable, with ESPN’s NCAA BASKETBALL coverage in the lead at 1.08/0.87 (plus early afternoon games at 0.39/0.32), Fox Sports […]

  NETWORK UPDATE:  HAWAII 5-0 and GRIMM gained 0.1 in final Friday ratings, but CRISTELA fell by the same amount.  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): GOLD RUSH (Discovery) lost a tick to 1.42, but remained easily on top of Friday cable, […]