CBS’s fans were happy to see their shows return. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  We’re taking these last days before the broadcast networks’ midseason begins to scrutinize how those still-powerful dinosaurs fared during the fall.  Yesterday we looked at ABC, and today it’s the turn of what was called (although not recently) the Tiffany Network. CBS Fall Primetime 18-49 Average (through December 28):  1.93, down 3.6% from Fall […]

  Because of Nielsen’s holiday schedule, we may not have Thursday cable 18-49 numbers for several days.  However, based on household ratings, ESPN got exactly the punch from the new COLLEGE FOOTBALL PLAYOFFS that it had hoped for with its multi-billion dollar license deal.  Preliminary numbers give yesterday’s ROSE BOWL a 15.5 household rating, up […]

  The broadcast networks aren’t what they used to be, and likely will never be again.  They’re collectively on a train that’s moving in the wrong direction, because the lion’s share of their revenues are based on the number of people who watch the commercials contained in their shows within a short time after initial […]

  There wasn’t much doubt about how at-home New Year’s Eve revelers preferred to watch 2015 come in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  NETWORK UPDATE:  There were no changes from this morning’s preliminary ratings. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’s COLLEGE BOWL games were again in control of Tuesday cable, with games at 1.93/1.41/1.05.  MOONSHINERS (Discovery) was at a steady 0.83, and a […]

  The only original programming on any broadcast network last night was CBS’s annual KENNEDY CENTER HONORS special, which was up 0.3 from last year to 1.2, enough to tie it with the preceding NCIS rerun as the highest-rated show of the night.  The rest of the networks were in rerun mode, including marathons of […]

  NETWORK UPDATE:  The reruns of THE ORIGINALS and JANE THE VIRGIN each lost 0.1 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN has made itself the network of college bowl games, and December has as often as not seen […]