>Two and a Half Men premiered with a 10.3 Adult 18-49 rating, about equal to a good Sunday Night Football game but not at the level of an AFC Championship game, as CBS head Les Moonves boldly predicted.  Nonetheless, this is a great number to welcome Ashton Kutcher to the show.  Can the show maintain […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

  AFTERNOON UPDATE:  The BARBARA WALTERS 10 MOST FASCINATING PEOPLE special gained 0.1, going out on a high note with 2.2.  In addition, the Celine Dion HOME FOR THE HOLIDAYS special picked up 0.1, bringing it to a still-low 0.7, while the IHEARTRADIO JINGLE BELL special was less impressive after it lost 0.1 to 0.5. […]

  AFTERNOON UPDATE:  WORLD SERIES GAME 2 ended up at an adjusted 3.6, just where we expected and slightly above last year’s Game 2.  There weren’t a lot of additional adjustments, but a couple of them were significant.  THE BIG BANG THEORY bounced back 0.3 to 5.2, but THE MILLERS actually went down 0.1 to […]

>American Idol finally stopped falling and might even be up from last week when the official nationals adjustment are in later today.  Don’t Trust the B- in Apt 23 premiered to okay ratings on ABC, while NBC tried another program combination on Wednesday night.               Nightly Adult 18-49 Rating Wednesday  […]

> NYC 22 goes down with the ship. CBS:  It was almost a full year ago that CBS announced the arrival of NYC 22 (which has changed titles since then), and after all that time… nobody cared.  The show debuted to a terrible 1.5, unable even to hold its mediocre 1.8 lead-in from THE GOOD WIFE […]

  Even VICTORIA’S SECRET is feeling ratings erosion. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  SUPERGIRL and THE ROOKIE gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Bravo’s BELOW DECK jumped 0.14 to 0.83 to lead Tuesday cable, with lead-out UNANCHORED up 0.04 to 0.20.  History’s CURSE OF OAK ISLAND ticked down to […]