Another unhappy night for network TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  There were no changes from the preliminary ratings for Friday.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Friday cable, with the late Boston vs. Oklahoma City game on top at 1.02, and the Cleveland vs. Washington game well […]

  NETWORK UPDATE:  WORLD SERIES GAME 2, just like Game 1, adjusted up by half a point to 3.4 in final numbers.  That is at least closer to last year’s Game 2 final number, which was 3.6.  Elsewhere, CRIMINAL MINDS gained 0.1, as did THE MIDDLE, THE GOLDBERGS and MODERN FAMILY, but BLACK-ISH lost 0.1.  […]

  NCIS lost its bump. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  Note that due to the schedule disruptions caused by President Obama’s farewell speech last week, some comparisons are to 2 weeks ago. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]

        NETWORK FINALS:  There was a significant adjustment (to the next tenth) for AMERICAN IDOL.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was a big night for USA’s WWE telecast, which was at 0.70/0.69/0.65 compared to last week’s 0.54/0.51/0.50, followed by MIZ & MRS […]

    NETWORK UPDATE:  GREASE LIVE held its preliminary 4.3 rating in final numbers.  There were no changes on any of the other networks, either. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As the NFL season winds toward its end, ESPN’s coverage of the PRO BOWL won Sunday cable with 2.76.  On […]

  CW’s new summer Thursday didn’t cause any excitement. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]