One strong arrival and one that was moderately encouraging. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  SCORPION and THE BACHELOR each gained 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Turner premiered FULL FRONTAL WITH SAMANTHA BEE across several networks.  On its TBS home, it scored 0.28, but interestingly it was much higher on Adult Swim at 0.45 (stronger there in all […]

  The necks are dwindling for THE VAMPIRE DIARIES. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.9/2.0/2.7.  In addition, STATION 19 fell 0.1 in final numbers, not great news for a premiere.  Elsewhere, AP BIO gained 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s part of NCAA TOURNAMENT coverage led Thursday […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 0.59.  In addition, there were significant adjustments (to the next tenth) for the NCIS: LA rerun and 48 HOURS, while NBC’s reruns of ELLEN’S GAME OF GAMES and WEAKEST LINK dropped 0.1 and 0.2 respectively.         Broadcast Official Nationals Program Ratings […]

    DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   ABC:  The […]

  NETWORK UPDATE:  THE BLACKLIST managed to climb out of its lowest rating ever status with a 0.1 increase in final numbers.  Also up 0.1:  THE BIG BANG THEORY. CABLE HIGHLIGHTS:  TNT once again led cable on Thursday with its NBA PLAYOFFS coverage, featuring the Golden State/New Orleans game on top at 1.77, and the Boston/Cleveland game […]

  This year’s Treehouse of Horror wasn’t quite as high. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]