June 4, 2013

THE SKED’s Sat-Mon Cable Ratings Scorecard: 6/1-3/13



BBCAMERICA:  The ORPHAN BLACK season finale didn’t push it anywhere near the ratings big leagues, but at least it rounded up to a 0.2 in 18-49s, and it skewed fairly young, with that demo making up more than half its 375K total viewers.  The finale was up 50% from the week before, however that comparison is misleading since the previous Saturday was during the extremely low-rated Memorial Day Weekend–on the other hand, this week was essentially even with two weeks ago, when Orphan had the benefit of the Doctor Who finale as its lead-in, which suggests that on its admittedly low level, the show has become a self-starter.


HBO:  The “Red Wedding” episode of GAME OF THRONES handily beat everything else on cable (not to mention everything on the broadcast networks) with a 2.8 (plus 0.6 for the 11PM re-airing) that was up 0.2 from 2 weeks ago, HBO having preempted its line-up on Memorial Day Weekend.  Almost 70% of its total audience was in the 18-49 demo.  Despite the threats of some to forego both the show and the network after this week’s shocking hour, it’s hard to believe the number won’t rise again for next Sunday’s season finale.  Following ThronesVEEP had a 0.7 (up 0.1 from 2 weeks ago), an impressive 75% of it aged 18-49, and FAMILY TREE was at 0.3 (also up a bit from 2 weeks ago), skewing just slightly older with 70% of its viewers under 50.

AMC:  MAD MEN was one of the few shows to air a new episode on the Sunday of Memorial Day Weekend, and this week’s 0.8 was up 0.2 from that number.  A more proper comparison, however, puts it even with two weeks ago.  The show has always skewed on the old side, and only about 40% of its viewers were under 50.  The final numbers for THE KILLING came in lower than yesterday’s preliminary figures, and the show slipped to a subpar 0.4 in the 18-49 demo, which has to raise concern for what happens next Sunday–especially given the competition on HBO.  It skewed even older than Mad Men, with just over 30% of its audience under 50.

LIFETIME:  ARMY WIVES was up 0.1 from two weeks ago to 0.8 and also up in total viewers (about 35% of its viewers are under 50), while THE CLIENT LIST slipped 0.1 to 0.7 (40% of total viewership under 50).

SHOWTIME:  NURSE JACKIE‘s younger audience almost doubled from its Memorial Day Weekend airing to 0.3, and it was even up a bit from 2 weeks ago, although total viewership dipped slightly, the result being that about 55% of its audience was in the 18-49 demo.  THE BORGIAS, too, was up both from last week and two weeks ago, although all the numbers ended up rounded to 0.2 (this week about 35% of its audience was under 50).


MTV:  The night was dominated by Game 7 of the NBA Eastern Conference Finals, which had a tremendous 5.1 rating, but the Season 3 premiere of TEEN WOLF nevertheless managed to set a series record with 1.0 in the 18-49 demo and 2.3M total viewers.  Of course, MTV is aimed at a younger audience than most networks, and Wolf‘s most impressive number was a 4.1 rating among teens.

ABCFAMILY:  THE SECRET LIFE OF THE AMERICAN TEENAGER bowed out with a 0.8 rating in 18-49s and 1.5M total viewers, but here again the network is aimed at different demos, and it had a 1.7 in Women 18-34.  It was followed by the premiere of THE FOSTERS, which skewed older, with a decent 0.6 among 18-49s against 1.4M total viewers (a 1.1 in Women 18-34).  Within the various target demos, it was 10-15% above last year’s debut of Bunheads.

A&E:  Moving to the other end of the demographic spectrum, LONGMIRE dipped 0.1 from last week’s season premiere to 0.8 in 18-49s and 3.8M total viewers, still giving it an audience 75% over 50.  THE GLADES was similarly down to 0.6 and 2.7M total viewers, the same ratio.

SYFY:  DEFIANCE fell 0.2 from two weeks ago (it was preempted last week) to 0.6 among 18-49s, with 1.7M total viewers (about 45% of viewers under 50).  WAREHOUSE 13 was down 0.1 to 0.3 with 1.1M viewers (35% under 50).



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."