June 10, 2011


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Written by: Mitch Salem


Super 8 pulled in $1.5 million in preview screenings yesterday (including midnight shows and Twitter-related early screenings).  The number seems to be good but not great and doesn’t really impact our forecast for the JJ Abrams/ Steven Spielberg film this weekend.  We’ll stick with a $33 million prediction for the picture.

Entertainment Weekly is going out on a limb and is forecasting a $45 million opening for Super 8.  (And that was before the last  minute early screenings were added.)  That’s about the highest number we have seen.  Check back Saturday morning to see the only numbers that count — the dollars spent by real movie consumers.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."