June 3, 2013

Weekly Broadcast Ratings: A Creaky Summer Begins

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Written by: Mitch Metcalf
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Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC will win the week ending Sunday with a 1.42 adult 18-49 rating in prime time, identical to last week’s rating and only 4% below the same week last year.  Although The Voice is getting weaker with each episode, it remains about the only thing to watch on network TV, providing enough for NBC to win the week.  As The Voice gives way to America’s Got Talent, NBC should have enough in the tank to win most weeks this summer.

Adult 18-49 Prime Time Rating
THIS WEEK Same Week Last Year Last Week
May 27-June 2, 2013 May 14-20, 2012 % chg May 20-26, 2013 % chg
NBC 1.42 1.48 -4% 1.42 0%
FOX 1.29 1.20 +8% 1.45 -11%
ABC 1.05 1.30 -19% 1.42 -26%
CBS 0.99 1.10 -10% 1.21 -18%
4-net 4.75 5.08 -6% 7.36 -1.6%

ABC and CBS have very long summers ahead, with both averaging around a 1 rating for the first full week of summer, down high-double digits from last week and the same week last year.

Next week, we will start tracking the summer to date. That should be lovely.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.