Ratings for the simultaneous double-headers on ESPN and ESPN2 Monday have been added to the chart below. Some real clunkers, including the Spain vs Australia match at 11:30 am on ESPN2, now the lowest-rated match of 2014.
World Cup to Date: the best comparisons currently are the June 12-23 ESPN Average to Date for 2014 (all but three days of the Group Stage round) and the June 11-25 ESPN average for Group Stage matches in 2010. Both of those averages (bolded in the table below) contain two USA matches, as the third USA match in 2014 is yet to be played (coming Thursday) and two USA matches aired on ESPN in 2010 while the other aired on ABC. Comparing those two similar sets of games, 2014 is 75% ahead of 2010 in terms of the total audience (persons aged 2+). Further, 2014 is 62% ahead with adults 18-49, 52% ahead with the key sports sales demographic of men 18-49 and 47% ahead with the premium sales demographic of men 18-34. The increases in the sales demographics over 2010 are truly impressive but the even larger increases with the broader total viewer measure show that the appeal of World Cup soccer in the United States is hitting all groups: younger, older, male and female.
If you are looking for an earlier match not listed in today’s Top 10, please visit previous versions of WORLD CUP SKEDBALL. And at the end of the Group Stage round, we will publish the entire ranking of matches. With that
| World Cup 2014 — U.S. Television Ratings |
Total Viewers |
Demographic Ratings |
| Rank |
Day |
Date |
Start ET |
Net |
Match (winner listed first) |
Score |
Persons 2+ |
Adults 18-49 |
Men 18-49 |
Men 18-34 |
| Most Recent Matches (with overall ranking) |
|
|
|
|
|
| 31. |
Mon |
Jun 23 |
11:30 am |
ESPN |
Netherlands vs Chile |
2-0 |
1,649,000 |
0.65 |
0.94 |
0.97 |
| 34. |
Mon |
Jun 23 |
11:30 am |
ESPN2 |
Spain vs Australia |
3-0 |
545,000 |
0.23 |
0.35 |
0.41 |
| 26. |
Mon |
Jun 23 |
3:30 pm |
ESPN |
Mexico vs Croatia |
3-1 |
2,294,000 |
0.93 |
1.25 |
1.36 |
| 33. |
Mon |
Jun 23 |
3:30 pm |
ESPN2 |
Brazil vs Cameroon |
4-1 |
1,164,000 |
0.46 |
0.62 |
0.67 |
| Top 10 Matches to Date (ranked by Persons 2+) |
|
|
|
|
|
| 1. |
Sun |
Jun 22 |
5:30 pm |
ESPN |
USA vs Portugal |
2-2 |
13,774,000 |
5.41 |
6.84 |
6.59 |
| 2. |
Mon |
Jun 16 |
5:30 pm |
ESPN |
USA vs Ghana |
2-1 |
9,722,000 |
4.12 |
5.56 |
5.74 |
| 3. |
Sat |
Jun 21 |
2:30 pm |
ESPN |
Germany vs Ghana |
2-2 |
5,281,000 |
2.35 |
3.41 |
3.28 |
| 4. |
Sun |
Jun 15 |
2:30 pm |
ABC |
France vs Honduras |
3-0 |
4,354,000 |
1.74 |
2.41 |
2.08 |
| 5. |
Sun |
Jun 15 |
5:30 pm |
ESPN |
Argentina vs Bosnia-Herz. |
2-1 |
4,204,000 |
1.88 |
2.63 |
2.65 |
| 6. |
Sat |
Jun 14 |
5:30 pm |
ESPN |
Italy vs England |
2-1 |
4,114,000 |
1.75 |
2.46 |
2.36 |
| 7. |
Thu |
Jun 12 |
4:00 pm |
ESPN |
Brazil vs Croatia |
3-1 |
4,040,000 |
1.72 |
2.43 |
2.76 |
| 8. |
Tue |
Jun 17 |
2:30 pm |
ESPN |
Brazil vs Mexico |
0-0 |
3,847,000 |
1.53 |
2.32 |
2.58 |
| 9. |
Sat |
Jun 21 |
5:30 pm |
ESPN |
Nigeria vs Bosnia-Herz |
1-0 |
3,836,000 |
1.66 |
2.33 |
2.22 |
| 10. |
Sat |
Jun 14 |
2:30 pm |
ABC |
Costa Rica vs Uruguay |
3-1 |
3,675,000 |
1.52 |
2.19 |
2.13 |
| Network Averages to Date |
|
|
|
|
|
| – |
June 12-23 |
ESPN |
ESPN Average to Date |
– |
3,738,000 |
1.57 |
2.24 |
2.31 |
| – |
June 12-23 |
ABC |
ABC Average to Date |
– |
3,742,000 |
1.48 |
2.07 |
1.94 |
| – |
June 12-23 |
ESPN2 |
ESPN2 Average to Date |
– |
1,531,000 |
0.71 |
1.06 |
1.06 |
| – |
June 12-23 |
var. |
ESPN/ABC/ESPN2 to Date |
– |
3,479,000 |
1.46 |
2.08 |
2.12 |
| Daypart Averages to Date (USA Matches and ESPN2 Excluded) |
|
|
|
|
|
| – |
Mon-Fri |
11:30 pm |
ESPN |
– |
2,023,000 |
0.84 |
1.29 |
1.42 |
| – |
Mon-Fri |
2:30/3:30 |
ESPN |
– |
3,092,000 |
1.28 |
1.90 |
2.09 |
| – |
Mon-Fri |
5:30 pm |
ESPN |
– |
3,098,000 |
1.34 |
1.95 |
2.00 |
| – |
Sat-Sun |
11:30/2:30 |
ESPN/ABC |
– |
4,031,000 |
1.70 |
2.42 |
2.30 |
| – |
Sat-Sun |
5:30/8:30 |
ESPN/ABC |
– |
3,900,000 |
1.68 |
2.37 |
2.25 |
| World Cup 2010 Comparisons |
| ESPN Averages |
| – |
var |
June 11-July 7 |
ESPN |
All Live 2010 Matches |
2,281,000 |
1.03 |
1.55 |
1.63 |
| – |
var |
June 11-July 7 |
ESPN |
2010 USA Matches |
5,038,000 |
2.19 |
3.14 |
3.34 |
| – |
var |
June 11-25 |
ESPN |
Group Stage Live Matches |
2,131,000 |
0.97 |
1.47 |
1.57 |
| – |
var |
June 26-July 7 |
ESPN |
Knockout Stage Live Matches |
2,792,000 |
1.21 |
1.79 |
1.85 |
Note: Next update will be tomorrow (Wednesday) around 1 pm PT with ratings for Tuesday’s matches: Italy vs Uruguay at 11:30 am on ESPN, Costa Rica vs England at 11:30 am on ESPN2, Japan vs Colombia at 3:30 pm on ESPN and Greece vs Ivory Coast at 3:30 pm on ESPN2.
As usual, the weekend ABC ratings will be available Thursday morning: Belgium vs Russia at 11:30 am Sunday and South Korea vs Algeria at 2:30 pm Sunday.
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