Ratings for Wednesday’s matches on ESPN and ESPN2 have arrived and the two on ESPN2 are the lowest-rated matches of 2014 so far (ranking #43 and #44), while the 3:30 pm telecast on ESPN (Ecuador and France in a fascinating 0-0 draw) was halfway respectable, ranking at #27. Of course, the big numbers will be in tomorrow (Friday) for the USA loss to Germany, which was really a win because they didn’t lose by more than 2 goals.
Ratings for ABC’s Sunday’s matches were very solid (the 2:30 pm Sunday telecast ranking #4 out of 40 matches televised to date and the 11:30 am telecast at #11). ABC matches now narrowly out-rate ESPN’s with total viewers ages 2+ (3.95 million for ABC to 3.51 million for ESPN), with adults 18-49 (1.56 ABC rating to 1.47 ESPN rating) and with men 18-49 (2.13 ABC rating to 2.10 ESPN rating), but ESPN still has a significant edge for World Cup coverage with its core base of men 18-34 (2.19 ESPN rating to 1.96 ABC rating with men 18-34).
World Cup to Date: 2014 is now 65% ahead of 2010 in terms of the total audience (persons aged 2+). Further, 2014 is 51% ahead with adults 18-49, 43% ahead with the key sports sales demographic of men 18-49 and 39% ahead with the premium sales demographic of men 18-34. The 2014 average we are looking at is the June 12-25 ESPN Average to Date for 2014 (all but the final day of the Group Stage round) and the June 11-25 ESPN average for Group Stage matches in 2010 (both averages bolded in the table below).
If you are looking for an earlier match not listed in today’s Top 10, please visit previous versions of WORLD CUP SKEDBALL. And at the end of the Group Stage round, we will publish the entire ranking of matches. With that
| World Cup 2014 — U.S. Television Ratings |
Total Viewers |
Demographic Ratings |
| Rank |
Day |
Date |
Start ET |
Net |
Match (winner listed first) |
Score |
Persons 2+ |
Adults 18-49 |
Men 18-49 |
Men 18-34 |
| Most Recent Matches (with overall ranking out of 44) |
|
|
|
|
|
| 11. |
Sun |
Jun 22 |
11:30 am |
ABC |
Belgium vs Russia |
1-0 |
3,819,000 |
1.47 |
1.94 |
1.61 |
| 4. |
Sun |
Jun 22 |
2:30 pm |
ABC |
Algeria vs South Korea |
4-2 |
4,928,000 |
1.95 |
2.57 |
2.36 |
| 32. |
Wed |
Jun 25 |
11:30 am |
ESPN |
Argentina vs Nigeria |
3-2 |
2,034,000 |
0.84 |
1.24 |
1.30 |
| 44. |
Wed |
Jun 25 |
11:30 am |
ESPN2 |
Bosnia-Herz vs Iran |
3-1 |
323,000 |
0.12 |
0.19 |
0.22 |
| 27. |
Wed |
Jun 25 |
3:30 pm |
ESPN |
Ecuador vs France |
0-0 |
2,425,000 |
0.91 |
1.43 |
1.57 |
| 43. |
Wed |
Jun 25 |
3:30 pm |
ESPN2 |
Switzerland vs Honduras |
3-0 |
449,000 |
0.15 |
0.18 |
0.19 |
| Top 10 Matches to Date (ranked by Persons 2+) |
|
|
|
|
|
| 1. |
Sun |
Jun 22 |
5:30 pm |
ESPN |
USA vs Portugal |
2-2 |
13,774,000 |
5.41 |
6.84 |
6.59 |
| 2. |
Mon |
Jun 16 |
5:30 pm |
ESPN |
USA vs Ghana |
2-1 |
9,722,000 |
4.12 |
5.56 |
5.74 |
| 3. |
Sat |
Jun 21 |
2:30 pm |
ESPN |
Germany vs Ghana |
2-2 |
5,281,000 |
2.35 |
3.41 |
3.28 |
| 4. |
Sun |
Jun 22 |
2:30 pm |
ABC |
Algeria vs South Korea |
4-2 |
4,928,000 |
1.95 |
2.57 |
2.36 |
| 5. |
Sun |
Jun 15 |
2:30 pm |
ABC |
France vs Honduras |
3-0 |
4,354,000 |
1.74 |
2.41 |
2.08 |
| 6. |
Sun |
Jun 15 |
5:30 pm |
ESPN |
Argentina vs Bosnia-Herz. |
2-1 |
4,204,000 |
1.88 |
2.63 |
2.65 |
| 7. |
Sat |
Jun 14 |
5:30 pm |
ESPN |
Italy vs England |
2-1 |
4,114,000 |
1.75 |
2.46 |
2.36 |
| 8. |
Thu |
Jun 12 |
4:00 pm |
ESPN |
Brazil vs Croatia |
3-1 |
4,040,000 |
1.72 |
2.43 |
2.76 |
| 9. |
Tue |
Jun 17 |
2:30 pm |
ESPN |
Brazil vs Mexico |
0-0 |
3,847,000 |
1.53 |
2.32 |
2.58 |
| 10. |
Sat |
Jun 21 |
5:30 pm |
ESPN |
Nigeria vs Bosnia-Herz |
1-0 |
3,836,000 |
1.66 |
2.33 |
2.22 |
| Network Averages to Date |
|
|
|
|
|
| – |
June 12-25 |
ESPN |
ESPN Average to Date |
– |
3,514,000 |
1.47 |
2.10 |
2.19 |
| – |
June 12-25 |
ABC |
ABC Average to Date |
– |
3,953,000 |
1.56 |
2.13 |
1.96 |
| – |
June 12-25 |
ESPN2 |
ESPN2 Average to Date |
– |
1,086,000 |
0.48 |
0.70 |
0.72 |
| – |
June 12-25 |
var. |
ESPN/ABC/ESPN2 to Date |
– |
3,132,000 |
1.30 |
1.85 |
1.89 |
| Daypart Averages to Date (USA Matches and ESPN2 Excluded) |
|
|
|
|
|
| – |
Mon-Fri |
11:30 pm |
ESPN |
– |
2,017,000 |
0.83 |
1.26 |
1.40 |
| – |
Mon-Fri |
2:30/3:30 |
ESPN |
– |
2,897,000 |
1.19 |
1.76 |
1.95 |
| – |
Mon-Fri |
5:30 pm |
ESPN |
– |
3,098,000 |
1.34 |
1.95 |
2.00 |
| – |
Sat-Sun |
11:30/2:30 |
ESPN/ABC |
– |
4,129,000 |
1.70 |
2.37 |
2.21 |
| – |
Sat-Sun |
5:30/8:30 |
ESPN/ABC |
– |
3,900,000 |
1.68 |
2.37 |
2.25 |
| World Cup 2010 Comparisons |
| ESPN Averages |
| – |
var |
June 11-July 7 |
ESPN |
All Live 2010 Matches |
2,281,000 |
1.03 |
1.55 |
1.63 |
| – |
var |
June 11-July 7 |
ESPN |
2010 USA Matches |
5,038,000 |
2.19 |
3.14 |
3.34 |
| – |
var |
June 11-25 |
ESPN |
Group Stage Live Matches |
2,131,000 |
0.97 |
1.47 |
1.57 |
| – |
var |
June 26-July 7 |
ESPN |
Knockout Stage Live Matches |
2,792,000 |
1.21 |
1.79 |
1.85 |
Note: Come back tomorrow (Friday) around 1 pm PT with ratings for Thursday’s matches: USA vs Germany at 11:30 am on ESPN (which will be a new record fo soccer viewing in the USA by far), Portugal vs Ghana at 11:30 am on ESPN2, South Korea vs Belgium at 3:30 pm on ESPN and Algeria vs Russia at 3:30 pm on ESPN2.
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