DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

>Harry Potter is leaving the screen with a bang, setting a new single-day record and a new opening weekend record.  And the film has absolutely ingnited the box office, pushing the weekend up almost 50% versus this weekend last year.    Harry Potter and the Deathly Hallows Part 2 (the 8th and final — according to Warner […]

  BROADCAST FINALS ABC:  THE BACHELORETTE was steady at 0.76, and CLAIM TO FAME was down 0.04 to 0.35. CBS:  Reruns at 0.33/0.28/0.26/0.24. NBC:  AMERICAN NINJA WARRIOR held at 0.39, and WEAKEST LINK was up 0.04 to 0.29. FOX:  After a TMZ INVESTIGATES special at 0.30, BEAT SHAZAM was at 0.32. CW:  ROSWELL, NEW MEXICO […]

  OPENINGS:  EVIL DEAD (TriStar/Sony/FilmDistrict) took the weekend with $26M, and even though, based on Sunday results for other recent horror movies, that number may drop a bit with final figures tomorrow, it should end up with a pleasantly bloody $50M before it’s done in the US (it also made $4.5M this weekend in 21 international […]

NETWORK UPDATE:  The time-zone adjusted rating for Game 2 of the NBA FINALS climbed to 6.0.  As expected, the primetime JIMMY KIMMEL LIVE and NBA COUNTDOWN dropped heavily, from 2.2/2.3 to 1.1/1.3. SATURDAY CABLE:  Starz’s POWER needed two runs, at 9 and 10PM, to accumulate a passable 0.3 rating in 18-49s (9PM was 0.15, 10PM […]

  A good night for some veteran shows. CBS:  UNDERCOVER BOSS started things off nicely, up 0.1 to 1.7, and the momentum continued, as HAWAII 5-0 and BLUE BLOODS both rose 0.2, to 1.7 and 1.6 respectively. ABC:  LAST MAN STANDING tied its best outing of the season,  up 0.1 to 1.5, and THE NEIGHBORS […]

Here are the full week sports ratings for Monday January 24 through Sunday January 30, 2022. Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day). Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week last year: […]

  There haven’t been a lot of Wednesday openings this summer, and even fewer that are relevant to the start of THE SMURFS 2 (Sony), which began with $5.2M yesterday.  This Is The End ($7.8M) was aimed at a completely different audience, while the colossal $35M start for Despicable Me 2 was part of a […]