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SKEDBALL: Winter Olympic Ratings Update

NBC’s sojourn in Sochi has officially transitioned from Nightmare to Living Hell.  Last night’s primetime coverage averaged a 2.7 adult 18-49 rating from 8:00-11:00 pm or a 2.8 rating from 8:30-11:00.   That’...
by Mitch Metcalf
 
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FRIDAY FEBRUARY 21 Box Office Report

Based on Friday’s grosses, weekend #8 of 2014 looks like $100 million for the top 12 films Friday-Sunday, slightly below this weekend’s average the past several years but well above last year’s weak showing th...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

Last night’s Olympic primetime coverage on NBC averaged a turgid 3.5 adult 18-49 rating from 8:00-11:00 pm in the fast nationals.  The 8:00 half hour will almost certainly be excluded from the ratings, as they have on th...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

Last night’s Winter Olympic coverage on NBC in primetime averaged a 4.9 adult 18-49 rating from 8:00-11:00 pm, but that rating increases to a 5.2 if the 8:00-8:30 half hour is excluded for being free of national commercia...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

Last night’s Olympic coverage from Sochi, Russia averaged a 5.0 adult 18-49 rating from 8:00-11:00 pm, although the final number will probably come in at a 5.2 rating when the 8:00 half hour is excluded for not containing...
by Mitch Metcalf
 
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Weekend Box Office Predictions FEBRUARY 21-23

Weekend #8 of 2014 is looking like an okay $110 million for the top 12 films, 4% above the average for this weekend the past several years. Two new movies look to open very quietly, while The Lego Movie remains the only real ...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

NBC’s Winter Olympic coverage Tuesday night averaged a 4.8 adult 18-49 rating from 8:00-11:00 pm, below the same night in Vancouver 2010 (5.5 rating) and well below the same night in Turin 2006 (7.5 rating), which was hel...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

NBC’s Winter Olympic coverage from Sochi last night averaged a 5.6 adult 18-49 rating from 8:00-11:00 pm, actually above an unusually weak comparable night in Vancouver (5.4 rating) but well below Turin’s 6.8 rating...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

NBC averaged a 4.8 adult 18-49 rating from 7:00-11:00 pm Sunday night in the preliminary fast nationals, although the final rating for Sunday’s coverage will probably be a 5.0 rating when the low-rated 7:00 half hour is e...
by Mitch Metcalf
 
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International Box Office through February 16

International box office for 2013 releases through February 16, 2014.  Frozen continues to do very well here and around the world, closing to a few steps behind Despicable Me 2.  The other big mover overseas continues to b...
by Mitch Metcalf
 
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Year to Date Box Office & Worldwide Studio Scorecard

Frozen continues to push Disney to a clear first place finish for the 2013 slate.  And thanks to continued strong overseas grosses for The Wolf of Wall Street, Paramount has surged ahead of Lionsgate/Summit by a nose.  For...
by Mitch Metcalf
 
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Weekend Studio Estimates FEBRUARY 14-16

Based on Friday’s and Saturday’s grosses, weekend #7 of 2014 now looks like $160 million for the top 12 films Friday-Sunday, much lower than yesterday’s estimate ($171 million) but still 22% ahead of this week...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

The wheels have pretty much come off the Olympic cart in Russia.  Saturday night was even worse than Friday’s disaster, a preliminary 4.3 adult 18-49 rating from 8:30-11:00 pm Saturday night (assuming the first half hour...
by Mitch Metcalf
 
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FRIDAY FEBRUARY 14 Box Office Report

Based on Friday’s grosses, weekend #7 of 2014 looks like $171 million for the top 12 films Friday-Sunday, 30% ahead of this weekend’s average the past several years.  The Lego Movie continues to lead the box office...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

A brutal night for NBC from Sochi: a preliminary 4.5 adult 18-49 rating from 8:00-11:00 pm, versus a 5.5 rating on the same night in Turin 2006, a 5.4 from Vancouver 2010 and 8.5 from Salt Lake City 2002.  Events last night in...
by Mitch Metcalf
 
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