2 GUNS (Universal), with a 10PM Thursday start, had an unexceptional $1.2M launch, on the low end of the summer.  But while it was below White House Down‘s $1.35M, and that action movie went on to just a $24.9M weekend, it’s in the same neighborhood as Now You See Me ($1.5M) and The Heat […]

  In terms of percentage, THE DARK KNIGHT RISES (Warners) should have about the same Weekend 3 drop that The Dark Knight did, but since it’s already below Dark Knight, the actual weekend number will be around 15% lower ($36M compared to $42M).  It’s now clear that Rises will–despite being a blockbuster hit to the […]

  On Tuesday, THE DARK KNIGHT RISES added $17.8M to its Wayne Manor-sized vault, giving it a total of $198M in 5 days of release. It was the only movie in the Top 10 to decline yesterday, but that’s typical for the previous weekend’s big opening. It has the #5 5-day total of all time, […]

  Combine 2 big movies aimed at perfectly divergent demos, add 3D premium ticket prices, and shake well–the recipe for a strong weekend at the boxoffice. Based on preliminary Friday numbers at Deadline, both PROMETHEUS (20th) and  MADAGASCAR 3 (DreamWorks Animation/Paramount) had $21M Fridays, but with the benefit of weekend matinee business, the latter is […]

The weekend predictions will return next week, when Exodus: God and Kings and Top Five are released nationally.  This weekend, typical for the post-Thanksgiving weekend, is extremely quiet.  Only The Pyramid is opening at a very small 589 theaters.

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

  HOLIDAY BOX OFFICE NOTES:  We only have partial international numbers for the weekend box office, and those we have reflect the fact that in some European and Latin American markets (including the UK), theatres are entirely closed on Christmas Eve or Christmas Day.  In the US, the 4-day Christmas weekend means there are 3 […]

>Three films are now in or projected to be in the $1 billion worldwide box office club: Harry Potter and the Deathly Hallows Part 2, Pirates of the Caribbean: On Stranger Tides and Transformers: Dark of the Moon.  Clearly, movies with long titles (not surprisngly blockbuster sequels) are being rewarded and embraced around the world.  The […]