Combine 2 big movies aimed at perfectly divergent demos, add 3D premium ticket prices, and shake well–the recipe for a strong weekend at the boxoffice.
Based on preliminary Friday numbers at Deadline, both PROMETHEUS (20th) and MADAGASCAR 3 (DreamWorks Animation/Paramount) had $21M Fridays, but with the benefit of weekend matinee business, the latter is expected to win the weekend. Still, it’ll be close, and neither studio will have anything to complain about: something in the region of $57-60M for Madagascar, and $52-55M for Prometheus. Both should also do very well overseas, which should mean profits (and further sequels) for everyone. The only potentially troublesome note is a subpar “B” Cinemascore for Prometheus, which could suggest less-than-robust word of mouth.
SNOW WHITE & THE HUNTSMAN (Universal) took a steeper hit on its 2d Friday than the studio would have hoped, falling 64%. That will stabilize somewhat over the weekend, but it’s still looking at something like a 60% fall to $22M or so, perhaps meaning the film won’t get to $150M in the US, which will make its slow overseas rollout even more important. In its 3rd weekend, MEN IN BLACK 3 (Sony) should drop another 50% or so to $14M, on its way to around $165M in the US.
THE BEST EXOTIC MARIGOLD HOTEL (Fox Searchlight) continues to be the sleeper of the summer, falling only 30% from last Friday. And THE AVENGERS is on track for a $600M US total.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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