Through 17 days of the Holiday Season (December 16-January 1), the top 10 films in North America each day have totaled $664 million, up 10.6% from last year ($600 million) and up 8.5% from the multi-year average since 2002 ($612 million). New Year’s Day added up to $47.6 million, slightly under the overall average for […]

> After a nice Friday bump, TRANSFORMERS:  DARK OF THE MOON took a small step backwards yesterday, with a lower % of increase than either of its predecessors had on their first Saturdays.  As Mitch Metcalf noted in his piece on holiday weekend boxoffice, films in general should benefit from smaller than usual declines today, […]

  OPENINGS:  On an unspectacular weekend, LET’S BE COPS (20th) was able to top the new arrivals with $17.7M (and $26.1M since its opening on Wednesday).  It should get to $40M in the US, and with a reported production cost of $18M, the question marks about potential profitability are the cost of its marketing campaign […]

  OPENINGS:  THE PURGE (Universal) will be instantly profitable by the end of its high $30Ms weekend, and while a great deal of that is due to the $3M production budget, a US marketing spend of only $20M (less than half the normal big-studio amount) is a big help.  The key:  minimal expensive TV advertising.  […]

  The box office effect of the upcoming holidays is already being seen, as studios are estimating extremely low Sunday drops from Saturday based on seasonal patterns.  With one conspicuous exception, everything in town is doing at least moderately well. OPENINGS:  ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) didn’t carry off the weekend crown, and at […]

Based on Friday’s and Saturday’s grosses, weekend #29 of 2014 now looks like $135 million for the top 12 films Friday-Sunday, -27% below the norm for this weekend and still below our forecast ($147 million).  This is the fifth really sub-par weekend in a row. Opening at 2,806 theaters, The Purge: Anarchy from Universal grossed $13.0 […]

  OPENINGS:  Taking the spotlight from higher-profile arrivals, the anime title MY HERO ACADEMIA: WORLD HEROES’ MISSION (Funimation) was the weekend’s highest-grossing newcomer with $6.4M, better than the $5.9M opening for the last Academia movie, 2019’s Heroes Rising.  These films tend to be fairly front-loaded, but Mission should pass $15M in the US, and it […]

Weekend #4 of 2015 is looking like $134 million for the top 12 films this weekend, way up from both the norm for this weekend and the same weekend last year.  After missing the American Sniper opening weekend number by a mile in last week’s forecast, forgive us if we are a little gun shy.  But […]