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Behind the Friday Box Office – 10/10/14

Once again, Gone Girl was vanquished for a day by a horror movie, but will almost certainly rebound to take the weekend. OPENINGS: DRACULA UNTOLD (Legendary/Universal) gets the partnership between Universal and its new...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Bohemian Rhapsody” Rocks, “Nutcracker” & “Nobody’s Fool” Sag

Following on the heels of La La Land and A Star Is Born, BOHEMIAN RHAPSODY (Regency/20th) is underscoring the vitality of the adult-oriented musical genre. According to preliminary numbers at Deadline, it had a $19.2M ...

by Mitch Salem

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Behind the Friday Box Office – 7/25/14

OPENINGS: Despite all the testosterone flowing through the Avengers-verse, the biggest star to emerge from the mega-franchise is turning out to be Scarlett Johansson, the latest warrior woman at the front of the box of...

by Mitch Salem

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Behind the Friday Box Office – 10/17/14

OPENINGS: FURY (Columbia/Sony) should reach $25M for the weekend after a $8.8M Friday. Sony is claiming total costs (including worldwide marketing) of $150M, and that’s probably low by at least $25M. With a b...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

OPENINGS: A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their F...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Moana” Stays On Top

There don’t appear to be many surprises in the Friday box office numbers, based on preliminary estimates at Deadline. As usual, ticket sales declined on Thanksgiving itself (particularly for family movies), then ...

by Mitch Salem

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Behind the Friday Box Office – 9/19/14

OPENINGS: As YA franchises go, the $11.3M opening day for THE MAZE RUNNER (20th) was ahead of the $9.6M for the first Percy Jackson, which ended up with a $31.2M weekend. Maze is being pitched more to teens than to f...

by Mitch Salem

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Behind the Friday Box Office – 8/29/14

OPENINGS: AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “The Great Wall,” “Fist Fight,” “Cure For Wellness” Fall to “LEGO Batman”

A weak slate of newcomers is almost always good news for the holdovers in the market, and that will be the case this holiday weekend. According to preliminary numbers at Deadline, THE LEGO BATMAN MOVIE (Warners Animati...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 9/20/13

OPENINGS: PRISONERS (Warners) came in at $7M on Friday, a bit less than the initial $7.5M estimate. That could indicate cooling word-of-mouth as the evening went on, or just overenthusiastic estimators. The number ...

by Mitch Salem

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Behind the Friday Box Office – 1/2/15

Hollywood’s very successful holiday season rolled into the first Friday of 2015, and the fun should continue today, until end-of-break factors kick in on Sunday, when for the first day in nearly 2 weeks numbers wil...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “The Meg” Chews On Expectations, “Slender Man” Low, “BlacKkKlansman” OK

THE MEG (Gravity/Warners) appears to be having the opposite box office experience from what we’ve come to associate with US/China action movies. In the US, it’s overperforming, perhaps helped by a calendar ...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 9/27/13

OPENINGS: CLOUDY WITH A CHANCE OF MEATBALLS 2 (Sony) had an even softer Friday than the early numbers claimed with $9.3M. That’s barely ahead of the first Cloudy‘s $8.1M, and sequels tend to be more front...

by Mitch Salem

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Behind the Friday Box Office – 8/15/14

After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS: THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K fr...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 11/15/13

OPENINGS: THE BEST MAN HOLIDAY (Universal) took advantage of being the only new movie in the market and nosed ahead of Thor on Friday, $10.7M to $10.5M. That lead won’t hold for the rest of the weekend, but it&...

by Mitch Salem

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Behind the Friday Box Office – 10/10/14

EARLY FRIDAY BOX OFFICE: “Bohemian Rhapsody” Rocks, “Nutcracker” & “Nobody’s Fool” Sag

Behind the Friday Box Office – 7/25/14

Behind the Friday Box Office – 10/17/14

BEHIND THE FRIDAY BOX OFFICE – 6/21/13

EARLY FRIDAY BOX OFFICE: “Moana” Stays On Top

Behind the Friday Box Office – 9/19/14

Behind the Friday Box Office – 8/29/14

EARLY FRIDAY BOX OFFICE: “The Great Wall,” “Fist Fight,” “Cure For Wellness” Fall to “LEGO Batman”

BEHIND THE FRIDAY BOX OFFICE – 9/20/13

Behind the Friday Box Office – 1/2/15

EARLY FRIDAY BOX OFFICE: “The Meg” Chews On Expectations, “Slender Man” Low, “BlacKkKlansman” OK

BEHIND THE FRIDAY BOX OFFICE – 9/27/13

Behind the Friday Box Office – 8/15/14

BEHIND THE FRIDAY BOX OFFICE – 11/15/13

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