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Behind the US/Worldwide Weekend Box Office – 8/21/16

  OPENINGS:  The weekend’s tallest dwarf was WAR DOGS (RatPac/Warners) with a soft $14.3M start.  The 12% Saturday drop indicates that word of mouth isn’t great, and early international numbers are weak as we...
by Mitch Salem
 
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Behind the US/Worldwide Studio Scorecard – 6.11.2017

  OPENINGS:  In the US, the launch of THE MUMMY (Perfect World/Universal) could hardly have gone worse with a $32.2M weekend.  Although it’s higher than the openings for Tom Cruise’s recent Jack Reacher title...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.6.2018

  OPENINGS:  OVERBOARD (MGM/Pantelion/Lionsgate) opened in 45% more theatres than Eugenio Derbez’s How To Be A Latin Lover, and had a weekend that was 20% higher at $14.8M.  That’s not the cross-cultural brea...
by Mitch Salem
 
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Behind the Weekend Box Office – 2/16/14

  OPENINGS:  Saturday wasn’t pretty for ABOUT LAST NIGHT (Screen Gems/Sony), which tumbled 38% on the day after Valentine’s Day to $8.1M, and is now projecting $27M for the 3-day weekend ($30M or so with the h...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/14/14

  OPENINGS:  The big box office news of this weekend happened overseas, where THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) has already opened in 37 territories to a massive $117.6M in advance of its ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/17/16

  OPENINGS:  RIDE ALONG 2 (Universal) is projecting a $39.5M 4-day weekend, 19% below the $48.6M opening of the first Ride Along exactly 2 years ago.  That would put its US trajectory at $100-110M, enough to make it a fi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.1.2017

  OPENINGS:  We won’t really know the order of the weekend’s closely-bunched Top 3 movies until final numbers are released tomorrow, but since the default position of any studio with a new opening is to claim ...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 8.26.2018

  OPENINGS:  It’s very possible that the news is going to get even worse for THE HAPPYTIME MURDERS (H Brothers/Black Bear/STX), which is grimly insisting on a studio estimate of the best Sunday hold in the weekend&#...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/11/13

  Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger.  Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of...
by Mitch Salem
 
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Behind the Worldwide Box Office – 5/11/14

  Note:  Most of the studios are pinning extremely aggressive Sunday estimates on the hope that their movie will be a popular Mothers Day destination, so look for a potentially larger than usual set of adjustments in fina...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/17/15

  OPENINGS:  PITCH PERFECT 2 (Gold Circle/Universal) blew past even the highest of expectations, outgrossing the entire US run of its predecessor with a $70.3M weekend, and proving not to be all that frontloaded with a 12...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/17/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/24/14

  OPENINGS:  IF I STAY (Warners/MGM) was the best of a weak trio, opening with $16.4M and with an 18% drop on Saturday that indicated moderate front-loading.  It should reach a fair $40-50M US total, which could get it t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/11/15

  OPENINGS:  PAN (RatPac-Dune/Warners) now owns a dubious place in box office history, as one of Hollywood’s biggest flops ever.  On a production/worldwide marketing cost that will exceed $300M, its $15.5M US openi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/28/16

  OPENINGS:  DON’T BREATHE (Screen Gems/Sony) had an unusually strong Saturday for a horror movie, down just 1% from Friday (which, remember, these days includes Thursday night).  By way of comparison, Lights Out f...
by Mitch Salem
 
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