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Behind the US/Worldwide Weekend Box Office – 10/9/16

  OPENINGS:  THE GIRL ON THE TRAIN (DreamWorks/Reliance/Universal) didn’t have much of a Saturday bump, rising just 2% (that compares to 15% for the 2d day of Gone Girl), suggesting that word of mouth is less than s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/18/2018

  OPENINGS:  Disney is the land where dreams come true, but not even their wizards could have imagined the scale of BLACK PANTHER (Marvel/Disney), which has crashed through all expectations–not just as a big-budget ...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/18/14

  OPENINGS:  Considering its 17% Saturday drop, GODZILLA (Warners/Legendary) may ease down a bit from its $93.2M weekend estimate when final numbers are released on Monday.  (It’s assuming a 30% Sunday drop, equal ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.13.2018

  OPENINGS:  Even with a big Mother’s Day bump of 24% (the same as last year’s Snatched), the $18.5M weekend for LIFE OF THE PARTY (New Line/Warners) is the lowest of Melissa McCarthy’s starring career, ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.22.2018

  OPENINGS:  I FEEL PRETTY (Voltage/H Brothers/STX) became the first Amy Schumer movie to dip on its 2nd day of release, indicating weak word of mouth.  Its $16.2M weekend put it in 3rd place for the weekend, with uncert...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/22/13

  The box office effect of the upcoming holidays is already being seen, as studios are estimating extremely low Sunday drops from Saturday based on seasonal patterns.  With one conspicuous exception, everything in town is...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.8.2017

  OPENINGS:  Coming into this weekend, the discussion about BLADE RUNNER 2049 (Alcon/Sony/Warners) was mostly about whether with its critical raves it could exceed expectations by 20% or so and become October’s #1 o...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/11/15

  OPENINGS:  PAN (RatPac-Dune/Warners) now owns a dubious place in box office history, as one of Hollywood’s biggest flops ever.  On a production/worldwide marketing cost that will exceed $300M, its $15.5M US openi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/14/14

  OPENINGS:  The big box office news of this weekend happened overseas, where THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) has already opened in 37 territories to a massive $117.6M in advance of its ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 03.19.2017

  OPENINGS:  According to published reports, Emma Watson’s deal on BEAUTY & THE BEAST (Disney) starts at a $3M base, but rises to $15M if the film reaches around $750M worldwide.  It seems like Watson can safel...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.27.2017

  OPENINGS:  LEAP (Weinstein) was the weekend’s tallest dwarf, claiming to have cleared $5M for the weekend, but that number will require an extremely strong Sunday hold.  Even if it’s sustained in tomorrow&#...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.17.2019

  OPENINGS:  For a movie aimed at children that isn’t a frontloaded franchise installment, WONDER PARK (Nickelodeon/Paramount) had an unimpressive 19% Saturday bump, and it emerged with a $16M weekend that won’...
by Mitch Salem
 
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Behind the Weekend Box Office – 1/12/14

  OPENINGS:  A bit surprisingly, LONE SURVIVOR (Universal) had no Saturday bump to speak of (under 1%), giving it a more frontloaded weekend than a movie appealing to an older audience (which tends not to run out on openi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.5.17

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well e...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/13/13

  Sunday numbers will likely be a bit stronger than usual this week due to the Columbus Day holiday tomorrow. OPENINGS:  CAPTAIN PHILLIPS (Sony) didn’t even come close to taking the weekend, but its $26M is quite st...
by Mitch Salem
 
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