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Behind the US/Worldwide Weekend Box Office – 3/6/16

  OPENINGS:  The weekend belonged to ZOOTOPIA (Disney Animation/Disney), which broke its studio unit’s opening record and the March animation record with $73.7M, and also earned $63.4M internationally (including $24...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/23/16

  OPENINGS:  BOO! A MADEA HALLOWEEN (Lionsgate) took the weekend with $27.6M, Tyler Perry’s biggest start since the $29.3M for 2010’s Why Did I Get Married Too.  Perry’s movies tend to run out of steam ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.24.2019

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/21/16

  OPENINGS:  The weekend’s tallest dwarf was WAR DOGS (RatPac/Warners) with a soft $14.3M start.  The 12% Saturday drop indicates that word of mouth isn’t great, and early international numbers are weak as we...
by Mitch Salem
 
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Behind the US/Worldwide Studio Scorecard – 6.11.2017

  OPENINGS:  In the US, the launch of THE MUMMY (Perfect World/Universal) could hardly have gone worse with a $32.2M weekend.  Although it’s higher than the openings for Tom Cruise’s recent Jack Reacher title...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.23.2017

  OPENINGS:  The Saturday hold for DUNKIRK (Warners) wasn’t as strong as those for other Christopher Nolan non-sequels, down 11% where Inception stayed steady, and Interstellar actually rose 8%, pushing the weekend ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/7/16

  OPENINGS:  The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse.  Suicide plunged 41% on Sa...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.7.2017

  OPENINGS:  GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) had a solid Saturday hold for a blockbuster, down 9% on its 2d full day of release.  That compares to the performance of the Iron Man sequels, respectively down ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.22.2017

  OPENINGS:  BOO 2! A MADEA HALLOWEEN (Lionsgate) took the weekend with $21.7M, down 24% from last year’s first Boo.  That puts it behind all the previous Madea openings except A Madea Christmas, which had the enti...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.30.2018

  OPENINGS:  NIGHT SCHOOL (Perfect World/Universal) had a surprising 18% Saturday bump (by comparison, both Central Intelligence and Girls Trip dropped 4% on their first Saturdays), suggesting that it’s appealing to...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/6/13

  OPENINGS:  We spent all summer hearing that it was impossible to sell audiences on big-budget non-franchise titles, as spectacles like White House Down, Pacific Rim, After Earth and The Lone Ranger went splat.  In one ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/23/13

  OPENINGS:  Allowing for the usual studio practice of predicting lower-than-typical Sunday drops to boost the numbers a bit, MONSTERS UNIVERSITY (Disney/Pixar) opened in line with expectations at what may be slightly les...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.1.2017

  OPENINGS:  We won’t really know the order of the weekend’s closely-bunched Top 3 movies until final numbers are released tomorrow, but since the default position of any studio with a new opening is to claim ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/5/15

OPENINGS:  Here are the records FURIOUS 7 (Universal) has racked up:  #4 worldwide opening at $384M (behind the final Harry Potter, Harry Potter and the Half-Blood Prince, and The Avengers)–although that may be cheating...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/23/14

  OPENINGS:  DIVERGENT (Summit/Lionsgate) had an unusual trajectory for a YA movie, with a relatively unimpressive start but then much less of a Saturday drop than others in its genre.  The result was a $56M weekend (the...
by Mitch Salem
 
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