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Behind the US/Worldwide Weekend Box Office – 2.5.17

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well e...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.29.2018

  OPENINGS:  MISSION IMPOSSIBLE: FALLOUT (Skydance/Alibaba/Paramount) rode almost unanimous rave reviews to a franchise-high $61.5M weekend opening in the US.  (That record doesn’t adjust for inflation, and comes w...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.21.2019

  OPENINGS:  The Good Friday/Easter weekend was solid for the most part, but it lacked a major holiday opening because Avengers: Endgame is just a few days away and set to engulf box offices worldwide.  Instead, the stud...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 3.21.2021

  OPENINGS:  With the LA movie theatre market now open (at 25% capacity) and a general rise in vaccinations, the box office seems to be taking its first very tentative steps back to pre-pandemic life.  The one wide openi...
by Mitch Salem
 
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Friday Box Office: “Dunkirk” Victorious, “Girls Trip” Strong, “Valerian” Crashes

  There’s a reason why Christopher Nolan may be, along with James Cameron, the last filmmaker who can truly demand blank checks from Hollywood.  His WWII recreation DUNKIRK (Warners), devoid of name stars (apologies...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 11.7.2021

  OPENINGS:  ETERNALS (Marvel/Disney) opened at the low end of expectations with $71M, not a surprise given its lousy reviews (48% on Rotten Tomatoes, unprecedented for the MCU) and blah audience exit polls.  Even so, th...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “American Sniper” Takes Out the Competition

  OPENINGS:  Even though it technically opened last year, 2015 has its first blockbuster hit with AMERICAN SNIPER (Warners/Village Roadshow).  According to preliminary numbers at Deadline, Clint Eastwood’s newly-mi...
by Mitch Salem
 
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Behind the Friday Box Office – 8/8/14

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.3.2022

  OPENINGS:  MINIONS: THE RISE OF GRU (Illumination/Universal) exceeded industry expectations with a $108.5M 3-day opening.  That’s just a bit lower than the $115.7M launch for the first Minions movie, although tha...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.23.2020

  OPENINGS:  THE CALL OF THE WILD (20th/Disney) did a bit better than expected at $24.8M, but in the long run that’s not likely to make much difference.  Similarly to Dolittle (although much more quietly), Call of ...
by Mitch Salem
 
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Behind the Friday Box Office – 10/4/14

  On what’s shaping up to be a very good weekend for Hollywood, the two leaders showcase different kinds of hits. OPENINGS:  ANNABELLE (New Line/Warners) took Friday with $15.5M ($2.1M from Thursday night), which is...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9/18/16

  OPENINGS:  None of the studio releasing new films this weekend had much to be happy about.  BLAIR WITCH (Lionsgate) was the top of the newcomers in the US, but with a $9.7M start, it’s low-end even by the standar...
by Mitch Salem
 
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Wednesday Box Office: “Hobbit” Opens Big, But…

  THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) opened on Wednesday to $24.5M, which is both the 12th-highest opening Wednesday ever (and 3rd-highest in December) and the lowest opening day for a Peter...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9/14/14

  OPENINGS:  NO GOOD DEED (Screen Gems/Sony) hit in a big way with an unexpected $24.5M start.  That’s not quite the equal of 2009’s Obsessed ($28.6M), but it’s close enough.  And while Obsessed had to...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 10.25.2020

  OPENINGS:  The only wide launch this week (2027 theatres) was the horror movie THE EMPTY MAN (20th/Disney), which despite its big-studio credentials had a nearly invisible level of marketing behind it, and started with ...
by Mitch Salem
 
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