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Behind the US/Worldwide Weekend Box Office – 3.1.2020

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Rogue One” Spits Out “Collateral Beauty,” “La La Land” Expands

  ROGUE ONE (Lucasfilm/Disney) is performing as expected, massive but short of last year’s core Star Wars installment The Force Awakens.  According to preliminary numbers at Deadline, Friday’s take was $72M (i...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Black Panther” Stays Superpowered, “Game Night” OK, “Annihilation” Perishes

  BLACK PANTHER (Marvel/Disney) is now in competition only with the loftiest movie hits.  According to preliminary numbers at Deadline, its 2nd Friday was $28.4M (down 63% from last week), behind just The Avengers‘ ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6/28/15

  OPENINGS:  TED 2 (MRC/Universal) suffered a 16% Friday-to-Saturday drop, and is currently projected by its studio to have a $33M weekend, down 40% from the $54.4M start for the original Ted 3 years ago.  Overseas, Ted ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Deadpool” Flings Aside “Risen,” “The Witch” & “Race”

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numb...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.3.2019

  OPENINGS:  A MADEA FAMILY FUNERAL (Lionsgate) launched at $27.1M, and with the exception of the outliers Madea Goes To Jail ($41M) and A Madea Christmas ($16M), that puts it in the standard $21-30M range of the franchis...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office 10.24.2021

  OPENINGS:  DUNE (Legendary/Warners, also on HBO Max) launched in US theaters at $40.1M, the highest start for a film also premiering on HBO Max.  (And while Warners had previously preserved Thursday night for theatrica...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/24/13

  OPENINGS:  BAD GRANDPA (Paramount) cost only $15M to produce, and although that’s somewhat misleading (when worldwide marketing is added, the total cost becomes more like $75M+), it’s still headed for easy s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.7.2019

  OPENINGS:  At $53.5M, SHAZAM (DC/New Line/Warners) had the lowest opening weekend of the current DC run of superhero movies (it was also below all the Marvel openings), but it was produced to be a lower-budget companio...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.15.2020

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.29.2019

  OPENINGS:  LITTLE WOMEN (Columbia/Sony) had a solid start with $16.5M over the 3-day weekend ($29M since Wednesday).  The next week will be particularly difficult to predict because of the midweek holiday, after which ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/30/16

  OPENINGS:  As is frequently the case these days, the biggest opening numbers are outside the US.  DOCTOR STRANGE (Marvel/Disney) won’t arrive here until Thursday night, but it’s already racked up $86M in 33...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.21.2019

  OPENINGS:  The Good Friday/Easter weekend was solid for the most part, but it lacked a major holiday opening because Avengers: Endgame is just a few days away and set to engulf box offices worldwide.  Instead, the stud...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Shazam” Leads Slow Weekend, “Little” OK, “Hellboy” Weak, “After” & “Missing Link” Dim

  SHAZAM (DC/New Line/Warners) is going to win a bleak weekend at the box office, and even it doesn’t have much to boast about.  Preliminary numbers at Deadline have it dropping 68% from last Friday to $6.6M, worse ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.4.2022

  OPENINGS:  VIOLENT NIGHT (Universal) slightly overperformed with $13.3M in the US, and with its $20M production budget, it may be headed for breakeven or perhaps moderate profit.  However, worldwide marketing costs are...
by Mitch Salem
 
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