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Behind the US/Worldwide Weekend Box Office – 12.2.2018

  OPENINGS:  At $6.5M, THE POSSESSION OF HANNAH GRACE (Screen Gems/Sony) performed adequately for a low-budget horror item placed in one of the lower-grossing weekends of the year.  Possession also earned $4.1M in 17 int...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 11.7.2021

  OPENINGS:  ETERNALS (Marvel/Disney) opened at the low end of expectations with $71M, not a surprise given its lousy reviews (48% on Rotten Tomatoes, unprecedented for the MCU) and blah audience exit polls.  Even so, th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/21/16

  OPENINGS:  The weekend’s tallest dwarf was WAR DOGS (RatPac/Warners) with a soft $14.3M start.  The 12% Saturday drop indicates that word of mouth isn’t great, and early international numbers are weak as we...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.13.2022

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.17.2017

  OPENINGS:  STAR WARS: THE LAST JEDI (Lucasfilm/Disney) had an excellent Saturday for a blockbuster of its size, dropping 39% from Friday, where The Force Awakens had fallen 43%.  That cemented Last Jedi as the 2nd-high...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Halloween” Slashes “Hunter Killer,” “Mid90s”

  The major studios didn’t try to seriously challenge HALLOWEEN (Blumhouse/Miramax/Universal) on its titular weekend, and despite a 69% Friday-to-Friday drop to $10.3M according to preliminary numbers at Deadline, it...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.14.2019

  OPENINGS:  CRAWL (Paramount) may be an example of a studio outsmarting itself.  Paramount held no critics screenings, presumably because disdain was expected, and thus was unable to create any advance buzz around a res...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.27.2022

  OPENINGS:  The major studios took the weekend off in anticipation of next week’s The Batman overwhelming the market.  STUDIO 666 (Open Road) didn’t find much of a crowd for its Foo Fighters horror with a $1...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.12.2017

  OPENINGS:  In the US, DADDY’S HOME 2 (Paramount) eked out a victory among the newcomers at $30M, thanks to a 6% family audience bump on Saturday.  That’s still 22% below the opening for the first Daddy̵...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office

  OPENINGS:  LITTLE (Legendary/Universal) led the weekend’s weak crop of newcomers with $15.5M, buoyed by a 15% Saturday bump.  That’s about 15% below the recent opening of What Men Want, which was aimed at a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.13.2018

  OPENINGS:  Even with a big Mother’s Day bump of 24% (the same as last year’s Snatched), the $18.5M weekend for LIFE OF THE PARTY (New Line/Warners) is the lowest of Melissa McCarthy’s starring career, ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.11.2018

  OPENINGS:  In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre.  (By comparison, Peter Rabbit rose 97% on its 1st Saturday.)  That brought the weekend to a soft $33.3M.  F...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.1.2020

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.24.2017

  OPENINGS: KINGSMAN: THE GOLDEN CIRCLE (MARV/20th) took the weekend, but at $39M it was below Fox’s minimal target number of $40M.  Since sequels burn out faster than initial films in a series, Golden Circle will p...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.28.2019

  OPENINGS:  Quentin Tarantino’s ONCE UPON A TIME… IN HOLLYWOOD (Columbia/Sony) had a 21% Saturday drop, indicating a fair amount of frontloading, but studio estimates have it reaching its goal at $40.4M for t...
by Mitch Salem
 
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