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THE SKED: New Fall Show On-Air Promotion — August 1 Update

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-h...
by Mitch Salem
 
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The Sked

The Sked: Season to Date NIGHT by NIGHT

>Midway through November is a good time to take a broad look at the television season.  Looking at the entire prime time schedule, FOX is off to a very promising start in first place with a 3.1 Adult 18-49 rating, and even...
by Mitch Salem
 
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Articles

THE SKED SEASON FINALE REVIEW: “2 Broke Girls”

      With the spring decline of New Girl‘s ratings, 2 BROKE GIRLS became the only remaining breakout comedy hit of the 2011/12 broadcast season.  The truth is, it’s still not all that good.  Tonigh...
by Mitch Salem
 
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Articles

The Sked: FRIDAY RATINGS June 15 — ABC Scores with Live Programming

Live programming pays off in this world of countless channels, DVRs and online streaming.  ABC averaged a 2.1 rating with Adults 18-49 from 8-11 pm last night in the preliminary fast nationals on a night devoted to a high-wire...
by Mitch Metcalf
 
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Articles

Broadcast Weekly & Summer Averages through September 2

The week heading into Labor Day is usually forgettable.  Television viewing is always very light the Thursday-Sunday before the holiday, and this past week the broadcast networks suffered through low ratings for the Republican...
by Mitch Metcalf
 
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Articles

The Sked: Broadcast Season Averages

A quick update. SEASON TO DATE through five full weeks (32 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.73 rating in prime time (up 19% from the same period last year). FOX is now s...
by Mitch Metcalf
 
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Articles

THE SKED: A CBS Shuffle

  CBS has reversed its previous strategy of launching GOLDEN BOY with two Tuesday airings and then moving it to the Friday 9PM slot.  Instead, the show will remain on Tuesdays, with that night’s VEGAS shifting to Fr...
by Mitch Salem
 
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Articles

Weekly Broadcast Ratings: A Creaky Summer Begins

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC will win the week ending Sunday with a 1.42 adult 18-49 rating in prime time, identical to last w...
by Mitch Metcalf
 
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2014-15 TV Season

NIELSENWAR: Early Notes From the Front

  We’re a bit more then 2 weeks into the Fall 2014 TV season, most of the new series have had their debuts, and a few selected hours aside, the results aren’t pretty.  We’re going to take a capsule loo...
by Mitch Salem
 
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Articles

THE SKED: Broadcast Ratings September 12-18

>The week before the big network Premiere Week has NBC in first with about a 2.7 Adult 18-49 rating for the week and the other three major broadcasters at about a 1.7 rating.  NBC was helped by another very ...
by Mitch Salem
 
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Articles

The Sked: FRIDAY RATINGS March 16

>CBS had a good night with the NCAA basketball tournament, averaging a preliminary 2.2 rating with Adults 18-49 from 8-11 pm and beating the 1.5 rating from last year’s comparable night.  Credit goes to a thrilling u...
by Mitch Metcalf
 
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Articles

THE SKED: CBS/ABC/NBC/FOX FALL SCHEDULE

    Stay Tuned to SHOWBUZZDAILY for exclusive night-by-night Fall Ratings Predictions and Reviews!
by Mitch Salem
 
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Articles

Promo Watch NEW FALL SHOW PROMOTION — 666 Park Avenue and Nashville Jump to an Early Lead

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their m...
by Mitch Metcalf
 
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Articles

The Sked: Thursday September 27 Ratings — Updated with Official Nationals

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on tr...
by Mitch Metcalf
 
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Articles

Broadcast Season to Date Rankings

SEASON TO DATE through nine full weeks (60 nights of official ratings and 3 nights of adjusted fast nationals through Sunday, November 25, 2012): NBC is averaging a 2.84 adult 18-49 rating in prime time (up 23% from the same p...
by Mitch Metcalf
 
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