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EARLY FRIDAY BOX OFFICE: “Night School” Soft, “Smallfoot” Mild, “Hell Fest” Low & More

  The weekend box office race may end up being quite close once matinees come into play, but NIGHT SCHOOL (Perfect World/Universal) took Friday, with preliminary numbers at Deadline putting it at $9.3M for the day (includi...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Goosebumps” Has Early Lead, “Bridge of Spies” Solid, “Crimson Peak” Bleeds

  There’s a lot of new product in the market this weekend, which will drive up multiplex totals, but nothing is really breaking through.  The battle at the top looks like it will be close between GOOSEBUMPS (Columbi...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Just Getting Started” Stops Dead, “The Disaster Artist” Goes Wide, “Coco” Wins Again

  The studios remained largely averse to going wide on the weekend before The Last Jedi devours the universe.  JUST GETTING STARTED (Broad Green) was thrown with little ceremony and no advance reviews into 2161 theatres, ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Chappie” Wins (So To Speak); “Unfinished Business” Flops Even Worse

  An oddity of this year’s box office is that while a few very big hits (American Sniper, 50 Shades of Grey, The SpongeBob Movie) have pushed the total 2015 take well above last year’s start, there have been no...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Sausage Party” Feasts, “Suicide Squad” Dives, “Pete’s Dragon” OK

  After a summer of fizzled franchise movies, audiences were–pardon the expression–hungry for something new, and the unquestionably unique, hard-R existential talking food cartoon SAUSAGE PARTY (Annapurna/Colum...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Warcraft” Fights Overseas, “Conjuring” & “Now You See Me” Sequels OK

  The most interesting box office story of the weekend is WARCRAFT (Legendary/Universal).  It’s a dud in the US, with $11M on Friday according to preliminary numbers at Deadline, which with its frontloaded fan audie...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “A Quiet Place” Drowns Out “Rampage,” “True Or Dare” OK, “Beirut” Fizzles

  Even with a new horror movie in the market, A QUIET PLACE (Paramount) continued to over-perform, down just 46% from last Friday according to preliminary numbers at Deadline to $10.2M, putting it on track for a $35M 2nd w...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Lego Movie” Builds Another Win

  THE LEGO MOVIE (Warners) is barely even being challenged by the newcomers this weekend, and it will easily reign supreme over the multiplexes for its 3rd win in a row.  Preliminary numbers at Variety and Deadline have ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Transformers” Clanks, “Wonder Woman” Holds, “Big Sick” & “Beguiled” Open Well

  Its studio did everything in its corporate power to keep the quality of TRANSFORMERS: THE LAST KNIGHT (Huahua/Paramount) from infecting ticket sales, preventing any reviews from appearing until the projectors had started...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Lone Survivor” Wins A Medal

  So much for tracking.  Defying all expectations, LONE SURVIVOR (Universal) is romping with what might be called the Duck Dynasty audience that goes underreported in pre-opening surveys, and according to preliminary numb...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Hail, Caesar!” Mild, Jane Austen “Zombies” and “Choice” Crash On Un-Super Weekend

  The occasional piece of youth-oriented counterprogramming aside, the studios don’t bring out their big guns for Super Bowl Weekend, since Sunday is destined to be deflated.  Even by those standards, though, this i...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Happy Death Day” Indeed; “The Foreigner” Soft; “Blade Runner 2049″” Fades

  HAPPY DEATH DAY (Blumhouse/Universal) continued a remarkable year for Blumhouse, following the giant successes of Split and Get Out.  Deadline has its Friday at a preliminary $11.3M (including $1M from Thursday night), ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: All Lions & Tigers & Bears As “Jungle Book” Devours “Keanu,” “Mother’s Day”

  With summer blockbuster season just days away, none of the studios brought their A game this weekend.  KEANU (New Line/Warners) isn’t going to do for Keegan Michael-Key and Jordan Peele what Trainwreck did for Com...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Subdued Ride Along 2 Takes Lead Over Revenant, Star Wars, 13 Hours

  Behaving much like recent high-profile sequels Spectre and Mockingjay Part 2, RIDE ALONG 2 (Universal) appears to be heading for an opening weekend around 20% below its predecessor.  According to preliminary numbers at ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Straight Outta Compton” Crowns Universal’s Summer; “Man From UNCLE” Fades

  STRAIGHT OUTTA COMPTON (Legendary/Universal) had a smashing start, with preliminary numbers at Deadline giving it $22.8M on Friday (that includes $5M from Thursday night).  With a production budget under $30M and a mode...
by Mitch Salem
 
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