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EARLY FRIDAY BOX OFFICE: “Ouija” Frightening Enough For the Win

  With Halloween, a traditionally slow moviegoing day, falling on Friday next week, this is the de facto Halloween movie weekend, which left a clear path for the low-budget OUIJA (Universal).  According to preliminary num...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Cashes In, “Mile 22” Dim, “Alpha” Fails

  The gamble of CRAZY RICH ASIANS (Color Force/SK Global/Warners) is paying off with solid returns.  The film opened on Wednesday and earned $8.8M in its first two days, and preliminary numbers at Deadline have its Friday...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Captain America: Civil War” Towers Over “Money Monster,” “The Darkness”

  If preliminary numbers at Deadline hold, the Weekend 2 drop for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney) will be in line with comparable superhero epics.  Its second Friday looks like $19.5M, which would be down about...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Split” On Top, Shyamalan’s Return Beats “XXX” and Xander Cage

  After years in the wilderness, M. Night Shyamalan returned to profitability with last year’s The Visit, and based on preliminary numbers at Deadline, SPLIT (Blumhouse/Universal) will build on that success.  Openin...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Sausage Party” Feasts, “Suicide Squad” Dives, “Pete’s Dragon” OK

  After a summer of fizzled franchise movies, audiences were–pardon the expression–hungry for something new, and the unquestionably unique, hard-R existential talking food cartoon SAUSAGE PARTY (Annapurna/Colum...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Faultless “Stars” Halts “Edge of Tomorrow”

  THE FAULT IN OUR STARS (20th) ran away with Friday’s box office, demonstrating the hunger out there for movies that aren’t centered on special effects extravaganzas.  Based on preliminary numbers at Deadline...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Holy Pre-Summer Record, Batman! BvS Vanquishes Multiplexes, Reviews (For Now)

  The marketing department did its job, and BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) had its massive opening day, currently estimated by Deadline at $81.3M (including $27.7M from Thursday night).  If that nu...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Winchester” Takes Day, “Jumanji” Likely To Rebound For Super Bowl Weekend

  Although some films have opened well against the Super Bowl, both counterprogramming (the Hannah Montana concert movie and Dear John) and playing toward the action genre (Taken and Chronicle), as a rule the studios stay ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Rogue One” Spits Out “Collateral Beauty,” “La La Land” Expands

  ROGUE ONE (Lucasfilm/Disney) is performing as expected, massive but short of last year’s core Star Wars installment The Force Awakens.  According to preliminary numbers at Deadline, Friday’s take was $72M (i...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Magnificent 7″” Respectable, “Storks” Doesn’t Hatch

  THE MAGNIFICENT SEVEN (Village Roadshow/MGM/Columbia/Sony), an expensive action movie in a month that doesn’t often feature them, and toplining the potent combo of Denzel Washington and Chris Pratt, is starting off...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE OF HORROR: Halloween Slaughters “Burnt,” “Our Brand Is Crisis”

  The last time Halloween fell on a Saturday, in 2009, Hollywood mostly stayed away.  (The concert movie This Is It opened the previous Wednesday.)  This year, two studios tried to counterprogram the holiday with problem...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Soft “Tomorrowland” Slightly Ahead of “Pitch Perfect 2″”

  TOMORROWLAND (Disney) appears to be heading for the low end of expectations, earning around $10M on Friday (including less than $1M from Thursday night shows) according to preliminary numbers at Deadline.  Although exit...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Jumanji” Tops “Insidious,” Heavy Drop For “Last Jedi,” “Molly’s Game” & “Darkest Hour” Expand

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (includ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Independence Day” Doesn’t Surge, “Shallows” Deeper Than Expected

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to prel...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “House With A Clock” Dominates Sleepy Weekend; “Fahrenheit 11/9,” “Life Itself,” “Assassination Nation” Crash

  It’s been 7 weeks since Christopher Robin arrived for the family audience, and THE HOUSE WITH A CLOCK IN ITS WALLS (Universal) took advantage of that drought with a $7.7M opening day according to early numbers at D...
by Mitch Salem
 
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