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THE SKED: One More Dimension For “Fringe”

> FRINGE has discovered one last universe where it can air for a 5th and final season on FOX, and it’s widely rumored that the name of that universe is:  Low License Fee.  As it did with Chuck this season, Warne...
by Mitch Salem
 
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The Sked

The Sked: American Idol vs The Voice — The Gap Widens

>As the (relatively) highly-rated singing competition shows head toward their season finales, it is time to take a broader view of the full season ratings tracks for FOX’s American Idol and NBC’s The Voice.  Th...
by Mitch Salem
 
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Articles

THE SKED PILOT REVIEW: “Touch”

> TOUCH:  Mondays 9PM on FOX, starting March 19 – Change the Channel FOX’s new series TOUCH got off to a very good start in the ratings with a “preview” episode last week (having American Idol as a ...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — August 1 Update

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-h...
by Mitch Salem
 
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Articles

THE SKED: FOX SUMMER PREMIERES

> The close of the 2011/12 broadcast season is starting to approach, and networks are beginning to specify their plans for summer (which in TV terms begins in late May).  FOX, unlike some of the other networks, is not plan...
by Mitch Salem
 
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Articles

Weekly Broadcast Ratings and Year to Date

THE WEEK.  For the recently completed week ending Sunday (February 18-24, 2013), ABC will claim a rare victory with a preliminary 3.42 adult 18-49 rating in prime time, its best weekly showing of the year by far (thanks, of ...
by Mitch Metcalf
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part 2: The Shows

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their mo...
by Mitch Salem
 
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Pilot Reports

PREMIERING TONIGHT–THE SKED’S FALL PILOT REPORT: FOX’s “Ben & Kate”

  BEN & KATE:  Tuesday 8:30PM on FOX – Worth A Look   However it may fare in the ratings, this fall’s FOX Tuesday schedule is a model lesson in what a smoothly engineered line-up looks like.  At 9:30...
by Mitch Salem
 
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Articles

The Sked: Weekly & Season Network Ratings

Thanks to the NCAA tournament and more original episodes on the other nights, CBS moved back into first place for the week ending Sunday.  Based on four nights of official ratings and three nights of adjusted fast nationals, C...
by Mitch Metcalf
 
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Midseason Pilots

PREMIERING TONIGHT: THE SKED Pilot Review: “Gang-Related”

  GANG-RELATED:  Thursday 9PM on FOX – Change the Channel I think my favorite cliche in the pilot for FOX’s burn-off drama GANG-RELATED–out of, believe me, plenty of choices–comes at the end of an ...
by Mitch Salem
 
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Articles

The Sked: Notre Dame-Oklahoma Ends Up Beating Game 3 in Official National Ratings

Saturday night’s grudge match between NCAA college football on ABC (Notre Dame at Oklahoma) ended up with a 2.9 rating with Adults 18-49, actually beating Game 3 of the World Series on FOX (San Francisco at Detroit) at a ...
by Mitch Metcalf
 
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Articles

THE SKED: FOX Fall Schedule and Instant Analysis

FOX announced a very reasonable schedule–which is to say their choices were mostly in agreement with our recommendations.     A quick look at each night:
by Mitch Salem
 
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The Sked

The Sked: World Series Delayed

> Pretend this photo was taken in St Louis Mother Nature, indeed, is delaying the World Series tonight in St Louis.  Game 6 has been moved to Thursday.  The weather in St Louis Thursday night is forecast to be clear, ...
by Mitch Salem
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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Articles

THE SKED: FOX Hates Its “Teenage Daughter”

> FOX is yanking its low-rated (and terrible) I HATE MY TEENAGE DAUGHTER from the schedule after Glee returns from hiatus and the network’s 4-sitcom Tuesdays end.  The original plan had been for Teenage Daughter to s...
by Mitch Salem
 
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