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THE SKED: FOX Joins the Backorder Brigade

  One trend of the early season seems to be networks willing to accept ratings from their newcomers that would have ensured cancellation just a few seasons ago.  Last week NBC gave a full-season order to The New Normal, w...
by Mitch Salem
 
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The Sked: Thursday Week 5 — MLB Ratings on Track toward NHL

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correct...
by Mitch Metcalf
 
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THE SKED SEASON PREMIERE(S) REVIEW: “New Girl”

  NEW GIRL:  Tuesday 9PM on FOX WHERE WE WERE:  In an apartment with four very strange inhabitants:  Jess (Zooey Deschanel) of the title, who does have her magic pixie dream girl moments but enough issues and grit of he...
by Mitch Salem
 
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The Sked: Sunday Week 5 — FOX Steals a Sunday Victory from NBC

It looks like NBC suffered its first Sunday defeat of the new season.  The Sunday Night Football game certainly out-rated Game 4 of the World Series, but FOX built a commanding lead in the 7 pm hour alone with the controversia...
by Mitch Metcalf
 
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THE SKED: New Fall Show On-Air Promotion — August 1 Update

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-h...
by Mitch Salem
 
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THE SKED SEASON FINALE REVIEW: “Touch”

TOUCH is a show that thrives on impenetrable mysteries, so perhaps one day it will solve its own.  The show was FOX’s big midseason drama play (Terra Nova was the fall’s), by virtue of being created by Heroes write...
by Mitch Salem
 
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AUDIENCE MAP: FOX Fall 2015

The AUDIENCE MAP series continues with a look at fall 2015:  FOX’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of t...
by Mitch Metcalf
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 1-7

>The broadcast week just concluded (August 1-7) had ABC and FOX battling for first place in Adults 18-49 (such as first place is in the dead of summer).  FOX came down because Sunday’s animated comedies (usually...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update August 15-21

>The broadcast week just concluded (August 15-21) was all about NFL preseason football, with FOX winning the week with a 1.8 Adult 18-49 rating and NBC a close second with a 1.6 rating that might round up to a 1.7.  FOX ha...
by Mitch Salem
 
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The Sked: Tuesday Ratings September 25

Tuesday premiered on all four broadcast networks last night, with almost all schedules unveiled entirely intact.  CBS is in first place with a 3.3 preliminary Adult 18-49 rating from 8-11 pm, exactly on target according to our...
by Mitch Metcalf
 
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Broadcast Network Weekly and Summer Averages

Broadcast television quickly returned to normal the week ending Sunday night, the first full week after the Summer Olympics. FOX won the quiet week of August 13-19 with a preliminary 1.65 Adult 18-49 rating. Once again, the Gor...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS June 3

NBC led the broadcast networks last night with a 1.6 Adult 18-49 rating from 7-11 pm in the preliminary fast nationals, although ESPN’s coverage of the NBA Eastern Conference Finals and HBO’s Game of Thrones are cer...
by Mitch Metcalf
 
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Articles

SKEDBALL: Weekend Sports Ratings — Tiger Woods Is Winning Again and Viewers Return to Golf

PGA golf was the big winner this weekend (May 11-12, 2013), thanks to a resurgent Tiger Woods, who won his fourth tournament this year at the mini-major TPC in Florida.  NBC was up almost 50% over last year for the weekend cov...
by Mitch Metcalf
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part 2: The Shows

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their mo...
by Mitch Salem
 
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