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The Sked: Tuesday Week 8 — A Particularly Weak Night

After two atypical Tuesdays (Election Night and a two-hour Voice the week before), NBC has come back down to a 2.6 rating with adults 18-49 on Tuesday (below the 3.3 Tuesday average so far this season), just slightly ahead of...
by Mitch Metcalf
 
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The Sked: Monday Week 8

A very similar night last night in the ratings compared to last Monday.  NBC still on top despite a slight cool down, while the rank order of the other networks remains the same. ESPN’s Monday Night Football (Kansas Ci...
by Mitch Metcalf
 
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Broadcast Network Rankings through Week 7

SEASON TO DATE through seven full weeks (46 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.85 rating in prime time (up 23% from the same period last year). CBS is in second place with...
by Mitch Metcalf
 
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The Sked: NBC Wins Election Night, as Does Network TV

NBC won Election Night with a preliminary 4.6 adult 18-49 rating in primetime.  This very Voice-like rating is substantially higher than the 3.2 rating NBC has averaged on Tuesday night the first six weeks of the season. ABC ...
by Mitch Metcalf
 
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The Sked: Monday Week 7

Another winning Monday night for NBC, although the 4.0 adult 18-49 rating in the preliminary fast nationals is actually at the low end for this season.  CBS, ABC and FOX are back to where they were three weeks ago, before the ...
by Mitch Metcalf
 
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The Sked: Season Ratings Night by Night

Earlier, we saw the season to date ratings for each broadcast network.  Of course, the Monday-Sunday weekly primetime average does not tell the whole story.  Each night of the week has its own character and dynamics.  Here a...
by Mitch Metcalf
 
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Broadcast Network Standings through Six Weeks

A quick update. SEASON TO DATE through six full weeks (39 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.77 rating in prime time (up 20% from the same period last year). CBS is back i...
by Mitch Metcalf
 
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THE SKED NIELSENWAR – Week 5

  We’re now 5 weeks into the 2012-13 TV season, and as we regularly do, it’s time to ask:  What do we know now that we didn’t know a week ago? NBC Is Running Out Of Sitcoms.  With the cancellation of An...
by Mitch Salem
 
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The Sked: Notre Dame-Oklahoma Ends Up Beating Game 3 in Official National Ratings

Saturday night’s grudge match between NCAA college football on ABC (Notre Dame at Oklahoma) ended up with a 2.9 rating with Adults 18-49, actually beating Game 3 of the World Series on FOX (San Francisco at Detroit) at a ...
by Mitch Metcalf
 
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The Sked: Broadcast Season Averages

A quick update. SEASON TO DATE through five full weeks (32 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.73 rating in prime time (up 19% from the same period last year). FOX is now s...
by Mitch Metcalf
 
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The Sked: Sunday Week 5 — FOX Steals a Sunday Victory from NBC

It looks like NBC suffered its first Sunday defeat of the new season.  The Sunday Night Football game certainly out-rated Game 4 of the World Series, but FOX built a commanding lead in the 7 pm hour alone with the controversia...
by Mitch Metcalf
 
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The Sked: If Detroit Wins Game 4 Tonight, FOX to Panic

If the Detroit Tigers wake up from their offensive slumber (three runs in three games so far) and manage to beat the Giants tonight, a Game 5 becomes necessary.  That game is currently scheduled for Monday night in Detroit, bu...
by Mitch Metcalf
 
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THE SKED: Ad Age Shows Us the Network Money – Part 2: The Shows

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their mo...
by Mitch Salem
 
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The Sked: Thursday Week 5 — MLB Ratings on Track toward NHL

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correct...
by Mitch Metcalf
 
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THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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