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BEHIND THE WEEKEND BOXOFFICE – 3/3/13

  OPENINGS:  Two studios stretched as far as they could in coming up with weekend estimates for their bombs, claiming the lowest Sunday drops in the Top 10 to reach numbers that may well fall when actual figures are relea...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/15/13

  Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:  A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.�...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/17/13

  OPENINGS:  $17.1M for THE CALL (TriStar/Sony) is more than the movie cost to produce (although it won’t pay for the marketing), and sets the Halle Berry vehicle up to be a modest hit.  However, there’s no ...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: Pre-Oscar Snooze

  Oscar weekend boxoffice is one of those chicken-and-egg situations where it’s not clear whether the major studios stay away because no one goes to the movies that weekend, or if no one goes to the movies because th...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE: “Identity Thief” Tries To Snatch Win From “Snitch”

  SNITCH (Summit/Lionsgate) held fairly well on Saturday, with a 40% bump, and as a result, the weekend race between it and IDENTITY THIEF (Universal) is currently too close to call, although preliminary numbers at Deadlin...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/1/13

  OPENINGS:  Here’s an idea of how disastrously JACK THE GIANT SLAYER (Warners) is bombing.  DreamWorks recently had to take an $87M loss on its Rise of the Guardians, which cost $145M (plus marketing costs) and gr...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE – 3/2/13

  JACK THE GIANT SLAYER (Warners) climbed in its 2nd day of release, but not high enough to make any real difference.  Jack, according to preliminary numbers at Deadline, had a 60% Saturday bump, a good-but-not-great fami...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/22/13

  It’s a yearly irony that on the most moviecentric weekend of the year, hardly anyone goes to the movies. OPENINGS:  Dwayne Johnson’s vehicle SNITCH (Summit/Lionsgate) will lead the newcomers, but may face di...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/24/13

  The Rock’s second-worst opening is second-best at the boxoffice this slow Oscar weekend. OPENINGS:  Boosted by a 36% Saturday rise, SNITCH (Summit/Lionsgate) is projecting a $13M weekend, although like all round n...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/10/13

  OPENINGS:  OZ THE GREAT AND POWERFUL (Disney) is having an oddly topsy-turvy weekend.  On the one hand, in the US it got the Saturday bump it needed from family audiences, rising 37% (better than Alice in Wonderland, a...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE: Still Great and Powerful

  Nothing changed very much from Friday to Saturday at the boxoffice.  OZ THE GREAT AND POWERFUL (Disney) will more than double its nearest competition, following its $11.4M Friday with, according to preliminary numbers a...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE REPORT: A Decent Day For “Die Hard”

  As expected, the end of Valentine’s Day meant some slippage for SAFE HAVEN (Relativity), and allowed A GOOD DAY TO DIE HARD (20th) to take a narrow Friday lead, which it will probably hold for the rest of the holid...
by Mitch Salem
 
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