March 17, 2013

EARLY WEEKEND BOXOFFICE: Still Great and Powerful


Nothing changed very much from Friday to Saturday at the boxoffice.  OZ THE GREAT AND POWERFUL (Disney) will more than double its nearest competition, following its $11.4M Friday with, according to preliminary numbers at Deadline, a $18.8M Saturday.  If that number holds, it’ll be a 65% Saturday bump, better than the 56% Alice In Wonderland had on its 2d Saturday, and should give Oz a $43M weekend, down 45% from its debut, which is in keeping with its predecessors and on the road to a $225-230M domestic total.

Neither THE CALL (TriStar/Sony) nor THE INCREDIBLE BURT WONDERSTONE (Warners) fared particularly well on Saturday, which meant Wonderstone stayed far behind.  The Call had a 13% Saturday bump and should reach $17-18M for the weekend, while Wonderstone increased only 10% and won’t get much beyond a dismal $10M.

The rest of the holdovers were led by JACK THE GIANT SLAYER (Warners), down about 30% to $6.8M for the weekend, and IDENTITY THIEF (Universal), down around 25% to $4.8M.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."