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BEHIND THE FRIDAY BOX OFFICE: 8/9/13

  Sheer tonnage is keeping the total box office aloft, but on a movie-by-movie basis, things aren’t nearly as rosy. OPENINGS:  Unless things collapse today, ELYSIUM (TriStar/Sony) will do doubt report a $30M weekend...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.9.2019

  OPENINGS:  THE SECRET LIFE OF PETS 2 (Illumination/Universal) had a better launch than this weekend’s other big arrival, but it was a major box office disappointment in its own right.  The $47.1M weekend was down...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/31/15

  OPENINGS:  SAN ANDREAS (Village Roadshow/RatPac Dune/New Line/Warners) had a solid 13% Saturday bump that propelled it to a $53.2M weekend, significantly above expectations–and with no direct competition arriving ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their F...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.2.2020

  OPENINGS:  A Super Bowl weekend opening generally doesn’t indicate studio confidence, and GRETEL & HANSEL (UA/MGM) started its box office life with a pale $6.1M weekend.  It probably won’t get much past...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.9.2023

  OPENINGS:  INSIDIOUS: THE RED DOOR (Screen Gems/Sony) reaffirmed the strength of the low-budget horror genre with a $32.7M start, better than the $29.6M launch of 2018’s The Last Key (which didn’t feature th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.29.2017

  OPENINGS:  JIGSAW (Lionsgate) had a better Saturday hold than Saw VI (down 21% instead of 32%), and that saved it from having the lowest opening weekend of the franchise.  However, its $16.3M start is still far below t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.9.2017

  OPENINGS:  SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) was considerably more front-loaded than initial enthusiasm suggested, dropping 27% on Saturday, and pushing its weekend total to $117M.  While the weekend result...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.11.2019

  OPENINGS:  SCARY STORIES TO TELL IN THE DARK (CBS/Lionsgate) dropped 21% on its 2nd day of release, which isn’t unusual for the horror genre (recently, The Curse of La Llorona fell 26% on its Day 2, and Child̵...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office: 9/25-27

  OPENINGS:  HOTEL TRANSYLVANIA 2 (Columbia/Sony) has set a new September record with a $47.5M opening (beating the first Hotel‘s $42.5M), and it barely missed becoming Adam Sandler’s biggest opening ever (The...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 1.31.2021

  OPENINGS:  The second entry in the studio’s experiment with split theatrical/HBO Max distribution THE LITTLE THINGS (Warners) arrived with $4.8M in theatres, on the higher end of recent action movie openings ($3.1...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.4.2024

  OPENINGS:  ARGYLLE (Apple/Universal) arrived within blah expectations at $18M.  That makes it the third consecutive wildly expensive theatrical flop for Apple (with worldwide marketing included, costs were around $300M...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/25/15

  OPENINGS:  Nothing improved for the weekend’s newcomers after Friday’s dim numbers.  THE LAST WITCH HUNTER (QED/Summit/Lionsgate) led with a soft $10.8M, and whether or not Lionsgate is being entirely frank...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/28/16

  OPENINGS:  DON’T BREATHE (Screen Gems/Sony) had an unusually strong Saturday for a horror movie, down just 1% from Friday (which, remember, these days includes Thursday night).  By way of comparison, Lights Out f...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.17.2021

  OPENINGS:  All the box office action is coming from franchises, with the latest being HALLOWEEN KILLS (Blumhouse/Universal, also on Peacock), which started at $50.4M.  The Peacock part of this story is probably being o...
by Mitch Salem
 
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