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Behind the US/Worldwide Weekend Box Office – 2.26.2023

  OPENINGS:  The surprise isn’t so much that COCAINE BEAR (Universal) “overdelivered,” but that expectations were so low for a picture that had been the subject of pop culture fascination for months.  T...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.20.2019

  OPENINGS:  MALEFICENT: MISTRESS OF EVIL (Disney) had a weak $36M start in the US, down 48% from the $69.4 opening of the first Maleficent 3 years ago.  If Mistress of Evil manages the same multiple as its predecessor, ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office: 11/27/15

There was enough product at the multiplexes to make for a solid Thanksgiving weekend total, but holiday fireworks were absent. OPENINGS:  THE GOOD DINOSAUR (Pixar/Disney) had a $39.2M weekend ($55.6M since its Wednesday openin...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.28.2023

  OPENINGS:  THE LITTLE MERMAID (Disney) began its run with $95.5M over the 3-day weekend, projected to $117.5M with the Monday holiday.  That’s within the range of pre-release projections, and if the numbers hold,...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.22.2020

  OPENINGS:  With the pandemic raging throughout the country and about 20% fewer theatres open than last week, box office numbers plunged across the board.  There were no truly wide openings, but the Jackie Chan vehicle ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 5.9.2021

  OPENINGS:  WRATH OF MAN (Miramax/UA/MGM) held solidly through the weekend and emerged with $8.1M, better than Nobody‘s recent $6.8M start, and not too far below the $10.7M for Guy Ritchie’s pre-pandemic The ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/28/13

  OPENINGS:   Two smart studio decisions bailed out what could have been a scary opening weekend for THE WOLVERINE (20th).  Fox kept the budget relatively low for its expensive genre, just $250M or so including worldwid...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.17.2024

  OPENINGS:  A $34.1M US launch for a movie that reportedly carries about $350M in production and marketing costs likely means a nine-figure loss in theatrical release, which traditionally is considered less than desirabl...
by Mitch Salem
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Behind the US/Worldwide Weekend Box Office – 2.12.2023

  OPENINGS:  MAGIC MIKE’S LAST DANCE (Warners) was produced as an HBO Max original, and then the new Warners ownership decided to give it a mid-level theatrical release in 1500 theaters.  The result was an $8.2M we...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/3/16

  OPENINGS:  The older, less frontloaded audience for THE LEGEND OF TARZAN (Village Roadshow/RatPac/Warners) allowed it to slip ahead of the holiday weekend’s new arrivals, down just 10% from Friday for a 3-day $38....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/14/16

  A Valentine’s Day in the middle of Presidents Day weekend allowed for strong Sunday studio estimates–in one case, suspiciously so. OPENINGS:  A couple of notable sidelights to the gargantuan success of DEADP...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.16.2017

  OPENINGS:  We’ll find out tomorrow if the studio’s $100.2M US weekend estimate for THE FATE OF THE FURIOUS (Universal), which counts on an influx of post-church Easter Sunday Christians, will slip into doubl...
by Mitch Salem
 
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Behind the US/Worldwide Holiday Weekend Box Office – 1/4/15

  OPENING:  THE WOMAN IN BLACK 2:  ANGEL OF DEATH (Relativity) fell to 4th place for the weekend, as expected, after a strong opening day.  Still, a $15.1M haul for the cheap thriller isn’t at all bad, and it woul...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.3.2017

  HOLDOVERS:  On a weekend without new wide releases, COCO (Pixar/Disney) had no trouble holding its crown with $26.1M.  Its 49% drop from Thanksgiving weekend was better than other Disney animations in that slot (50% fo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.24.2019

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the s...
by Mitch Salem
 
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