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BEHIND THE WEEKEND BOX OFFICE – 10/6/13

  OPENINGS:  We spent all summer hearing that it was impossible to sell audiences on big-budget non-franchise titles, as spectacles like White House Down, Pacific Rim, After Earth and The Lone Ranger went splat.  In one ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.15.2022

  OPENINGS:  No one, including its studio, expected much from the remake of FIRESTARTER (Blumhouse/Universal, also on Peacock), and it delivered a weak $3.8M that suggests an eventual $10M US total.  Economics become mur...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.5.2016

  OPENINGS:  THOR: RAGNAROK (Marvel/Disney) exceeded high expectations, which is no mean feat for a Marvel blockbuster.  In the US, its weekend was $121M, 42% ahead of both Thor: The Dark World and last November’s ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.7.2022

  OPENINGS:  BULLET TRAIN (Columbia/Sony) opened in line with general predictions at $30.1M, but that’s not the same as a good result.  The film carries around $175M in production/marketing costs, and faces a long ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.3.2022

  OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative wo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.13.2018

  OPENINGS:  Even with a big Mother’s Day bump of 24% (the same as last year’s Snatched), the $18.5M weekend for LIFE OF THE PARTY (New Line/Warners) is the lowest of Melissa McCarthy’s starring career, ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.28.2017

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.19.2017

  OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big on...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.5.2018

  OPENINGS:  CHRISTOPHER ROBIN (Disney) led the newcomers with $25M (as is always the case with studio estimates that barely exceed a round number, that may decline in finals tomorrow), 16% better than Disney’s debu...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.10.2023

  OPENINGS:  Hiyao Miyazaki’s THE BOY AND THE HERON (GKids) exceeded expectations and set a high-water mark for its filmmaker and for non-franchise Japanese animation with a $12.8M launch.  The film will lose its I...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/3/15

  OPENINGS:  Can the 2d-biggest US opening of all time fairly be considered a mild disappointment?  Certainly AVENGERS: AGE OF ULTRON (Marvel/Disney), for all its giant $187.7M start, underperformed compared to widesprea...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 3.21.2021

  OPENINGS:  With the LA movie theatre market now open (at 25% capacity) and a general rise in vaccinations, the box office seems to be taking its first very tentative steps back to pre-pandemic life.  The one wide openi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.28.2022

  OPENINGS:  The box office may not have hit bottom yet (see “Next Weekend” below), but it’s getting close, with the horror movie THE INVITATION (Screen Gems/Sony) topping the weekend at a painful $7M. ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.13.17

  OPENINGS:  The split between US and international box office was unusually evident this weekend.  In the US, THE LEGO BATMAN MOVIE (Warner Animation) was on top with $55.6M, although that number may be a bit shaky sinc...
by Mitch Salem
 
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UPDATED: Behind the Weekend US/Worldwide Box Office – 2/8/15

  Note:  due to last week’s low-grossing Super Bowl Sunday, all weekend-to-weekend comparisons appear unusually strong this week. OPENINGS:  THE SPONGEBOB MOVIE:  SPONGE OUT OF WATER (Nickelodeon/Paramount) notche...
by Mitch Salem
 
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