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The Sked: Summer Olympics Ratings Night 2 — Solid But Not Record Breaking

The second night of the London Summer Olympics (and the first night of competition featuring Beach Volleyball, Men’s Gymnastics Qualifying, and Swimming — including the official changing of the guard as Michael Phel...
by Mitch Metcalf
 
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The Sked: Olympics Ratings — Averages through Eight Nights

And so it begins.  As the competition turns away from the pool and the gymnastics arena to the track & field stadium, the nightly ratings begin to drift down.  Last night looks like an 8.1 rating with Adults 18-49 in the ...
by Mitch Metcalf
 
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The Sked: Olympic Opening Ceremony Ratings: Early Fast Nationals Indicate Huge Success for NBC

The prime time portion of the Opening Ceremony of the London Olympics averaged a stunning 12.4 rating with Adults 18-49, blowing away last year’s 10.3 rating from Beijing (which was very good for an Olympics not hosted by...
by Mitch Metcalf
 
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The Sked: Summer Olympics Ratings Forecast

Tonight the Summer Olympics from London kicks off with the Opening Ceremony on NBC at 7:30 pm ET and PT.  The first night is generally one of the higher-rated nights of the entire Olympics and sets the tone for the 17-night sp...
by Mitch Metcalf
 
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The Sked: Olympics Ratings — Into the Final Week

One week to go for the Summer Olympic Games in London, which end with the greatest anti-climax of all:  the Closing Ceremony Sunday night.  The ratings in the final week suffers from viewer fatigue and a dearth of marquee eve...
by Mitch Metcalf
 
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The Sked: Olympic Ratings through 12 Nights — Updated Chart

Updated London Summer Olympic ratings chart.  Preliminary 9.3 Adult 18-49 rating last night (back on track and higher than previous recent summer games on this night). Average through 12 nights now 10.3 rating, down a tenth fr...
by Mitch Metcalf
 
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The Sked: Updated Olympic Ratings through Saturday

Last night in prime time, NBC averaged a preliminary 5.0 from 8-11 pm with Adults 18-49 from 8-11 pm.   The network has often thrown the 8 pm hour out of the nightly average (by delaying national commercials until 9:00).  If ...
by Mitch Metcalf
 
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The Sked: Olympic Ratings — Night 14

On a night that featured gold medal victories for US women’s soccer, women’s water polo and men’s decathlon (none of which are particularly TV-friendly events), NBC Olympic coverage in prime time averaged a pr...
by Mitch Metcalf
 
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The Sked: Olympics Ratings through Six Days

“Only” a 9.7 rating with Adults 18-49 for NBC in prime time last night — a little better than the same night in Beijing but actually lagging behind the same night in Athens.  But they’ll be back into th...
by Mitch Metcalf
 
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The Sked: Olympics Ratings — One Full Week

Updated Olympic nightly ratings track and Olympics averages through Thursday, Aug 2.
by Mitch Metcalf
 
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Broadcast Network Weekly & Summer Averages: Bring on the Olympics

Based on fast nationals for Friday-Sunday and official national ratings for Monday-Thursday, the week of July 16-22 looks like ABC and FOX in a tie for first place with CBS and NBC several notches below, fighting to stay out of...
by Mitch Metcalf
 
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The Sked: Olympic Ratings through Night 13 and Preview of “Go On”

A very good night on NBC last night for the final Wednesday from London, a preliminary 9.2 rating with Adults 18-49 in prime time.  The number will easily rise to a 9.5 in the official nationals, blowing away the previous high...
by Mitch Metcalf
 
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The Sked: Summer Olympics through Day 4

Monday night’s Olympics coverage on NBC scored a solid 10.5 rating with Adults 18-49, just a tenth of a point off Beijing’s pace but well ahead of Athens and Sydney. FOX went with repeats of Hell’s Kitchen M...
by Mitch Metcalf
 
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The Sked: Olympic Ratings through Closing Ceremony

Even the Closing Ceremony did extraordinarily well this Olympics.  In the preliminary fast nationals, NBC averaged an 8.8 Adult 18-49 rating from 8-11 pm last night.  NBC usually runs the lower-rated 7 pm hour on the final ni...
by Mitch Metcalf
 
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The Sked: Olympics Ratings through Ten Days

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individ...
by Mitch Metcalf
 
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