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Behind the US/Worldwide Box Office – 4.2.2023

  OPENINGS:  While DUNGEONS & DRAGONS:  HONOR AMONG THIEVES (eOne/Paramount) launched at the upper end of expectations, $38.5M (which included an unusually intense program of preview screenings) was a shaky start ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.9.2022

  OPENINGS:  It’s likely that THE 355 (Universal) would have been challenged at the box office even in normal times, considering that its level of action spectacle is significantly lower than superhero movies can af...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.9.2023

  OPENINGS:  Box office expectations were high for THE SUPER MARIO BROS MOVIE (Nintendo/Illumination/Universal), but the video game adaptation blew past them with a record-smashing $204.6M 5-day opening (passing the $200....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.16.2022

  OPENINGS:  The 18-34 audience that now defines theatrical distribution in the US showed up for SCREAM (Skyglass/Paramount), propelling the reboot to $30.6M for the 3-day weekend and $35M for the 4-day holiday.  Reporte...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Aims For A Record Start

  AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is repor...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.10.2022

  OPENINGS:  THOR: LOVE & THUNDER (Marvel/Disney) opened within expectations at $143M, although it’s worth noting that while the Friday-to-Saturday drop was steeper than those for Thor: Ragnarok and Doctor Stran...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.5.2019

  OPENINGS:  THE INTRUDER (Screen Gems/Sony) performed on target with $11M, and given the massive competition and the fates of the weekend’s other arrivals, that counted as a win.  It still wasn’t anything to...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.17.2022

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Far From Home” Flies, “Midsommar” Cools Fast

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tu...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.24.2022

  OPENINGS:  Jordan Peele’s NOPE (Universal) premiered on the lower end of expectations at $44M.  That’s a significant number for a project that isn’t based on preexisting IP, but down 38% from Peele...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.7.2019

  OPENINGS:  SPIDER-MAN: FAR FROM HOME (Columbia/Sony) owned the Independence Day holiday, with $93.6M over the 3-day weekend, and a $185.1M total since its Tuesday opening.  Comparisons are inexact due to the 6-day holi...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 2.22.2023

  OPENINGS:  There was no question that  ANT-MAN & THE WASP: QUANTUMANIA (Marvel/Disney) would dominate Presidents Day weekend and become 2023’s first blockbuster.  Its $104M 3-day weekend (projected to reach...
by Mitch Salem
 
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Behind the Weekend Box Office – 9.5.2021

  OPENINGS:  The limits of the pandemic-era box office, not to mention the historically lowest-grossing holiday weekend of the year, were tossed aside by the super powers of the MCU, as SHANG-CHI AND THE LEGEND OF THE 10 ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.26.2023

  OPENINGS:  The surprise isn’t so much that COCAINE BEAR (Universal) “overdelivered,” but that expectations were so low for a picture that had been the subject of pop culture fascination for months.  T...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 11.7.2021

  OPENINGS:  ETERNALS (Marvel/Disney) opened at the low end of expectations with $71M, not a surprise given its lousy reviews (48% on Rotten Tomatoes, unprecedented for the MCU) and blah audience exit polls.  Even so, th...
by Mitch Salem
 
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