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WEEKEND BOXOFFICE: STUDIO SCORECARD – 1/9/12

> Live by Cinemascore, die by Cinemascore. THE DEVIL INSIDE:  The most hilarious studio event of the last 24 hours has been Paramount‘s frantic attempt to argue that an “F” Cinemascore for THE DEVIL INSID...
by Mitch Salem
 
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HOLIDAY BOXOFFICE: Early Saturday Numbers – 12/24/11

> As is traditionally the case, movie boxoffice declined sharply on December 24, the lowest ebb of the holiday period.  According to Deadline, MISSION: IMPOSSIBLE – GHOST PROTOCOL (Paramount) remains #1, with $5.6M o...
by Mitch Salem
 
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HOLIDAY BOXOFFICE: Wednesday Numbers – 12/29/11

> The boxoffice did more or less what it was supposed to on Wednesday, drifting down 5-10% from Tuesday.  Thursday should be fairly steady, then business should have a bit of a roller-coaster ride:  an increase on Fri...
by Mitch Salem
 
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WEEKEND BOXOFFICE: STUDIO SCORECARD – 1/15/12

> Due to the Martin Luther King holiday on Monday, all studios are estimating low Sunday drops, although some are projecting more aggressively than others. UNIVERSAL:  CONTRABAND held almost even on Saturday, which is good...
by Mitch Salem
 
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