January 2, 2012



As detailed in Mitch Metcalf’s Weekend Boxoffice Report, New Year’s Day wasn’t the bonanza the studios were expecting it to be.
PARAMOUNT:  MISSION: IMPOSSIBLE – GHOST PROTOCOL‘s Sunday increase was less than half of the 33% projected, and it’s likely to fall another 15-20% today, giving it a bit over $140M in total and diminishing chances to hit $200M in the end.  THE ADVENTURES OF TINTIN was up only 6% on Sunday and is projecting negligible change today, which would put it just over $50M and unlikely to hit $75M.  YOUNG ADULT had only 2/3 of the 48% bump it was forecasting Sunday, and with a 20+% drop today, it’ll be at $12M and in serious danger of never seeing $20M in total.

WARNERS:  SHERLOCK HOLMES:  A GAME OF SHADOWS was up only 7% Sunday (instead of the 23% forecast), and with at least a 20% drop today, it’ll be at $137M and hoping to get above $170M total.  NEW YEAR’S EVE, as expected, is done, with a 20% fall on Sunday and more than that today for a $47M total that will be lucky to get above $50M.  EXTREMELY LOUD AND INCREDIBLY CLOSE was one of the few titles with some good news–a 55% Sunday increase and a small projected 16% drop today–but still, an $18.5K 4-day holiday average in 6 theatres is nowhere near where this movie wanted to be.
FOX:  ALVIN AND THE CHIPMUNKS:  CHIPWRECKED really faltered–instead of gaining 32% on Sunday, it fell another 6%, and is projecting little increase today.  That’ll get it to $98M, with little prospect of getting much higher than $120M (almost $100M less than its predecessors).  WE BOUGHT A ZOO had twin 14% drops yesterday and today, and is looking at $44M for now, and perhaps $65M in all.
DISNEY:  WAR HORSE didn’t go up 19% on Sunday, as the studio projected–it went down 27%.  Nonetheless, the very bullish mouse-heads are predicting an 18% increase today.  If that comes true, the picture would have $45M in the bank and be headed to $75-80M (with Oscars as a wild card factor), but given the giant overestimate yesterday, all the numbers have to be in pencil at this point.  Disney is also predicting a huge 42% increase for THE MUPPETS despite an 8% decline yesterday, and we’ll see about that one, too.
SONY:  The studio’s projection of a 59% increase for THE GIRL WITH THE DRAGON TATTOO yesterday sounded overoptimistic to the point of being unbalanced, and it was–the picture went up less than half that amount, only 24%.  The 20% fall estimated for today may be more reasonable, and would leave the picture at $60M, with dwindling chances of seeing a $100M total.
FOX SEARCHLIGHT:  THE DESCENDANTS was hoping to hold even on Sunday, but it went down 17%, with another 19% expected today.  That’ll leave it at $40M, with a $5600 average over the 4-day holiday that’s nothing special.  SHAME, on the other hand, had a terrific 83% increase on Sunday, and should decline 25% today.  It’s still struggling, though, with a $4900 average in only 55 theatres over the long weekend.
WEINSTEIN COMPANYTHE ARTIST went down 2% instead of rising 20% on Sunday, and is forecasting another 20% drop today, giving it under a $10K average in only 167 theatres over the long weekend.  THE IRON LADY, though, held with an excellent $70K average in its 4-theatre launch.  MY WEEK WITH MARILYN continued to sag with a $1900 average in 630 theatres over 4 days.
FOCUS:  TINKER TAILOR SOLDIER SPY wasn’t quite where it looked to be (a $25K average over 4 days rather than $28K), but that’s still enormously encouraging, a higher per-theatre number in 57 theatres than anything else has in more than 4.  PARIAH, in only 4 theatres, couldn’t do better than $16K average over 4 days.
SONY CLASSICS:  The subtitled Iranian A SEPARATION is off to a very strong start with a $27K average in 3 theatres.  

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."