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The Sked: Monday Week Four

NBC Monday moved up again, a 4.3 Adult 18-49 prime time rating in the fast nationals (probably a 4.4 in the official nationals). CBS and ABC are even with recent weeks.  FOX earned a 1.3 in the fast nationals for Game 2 of St ...
by Mitch Metcalf
 
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The Sked: Sunday Ratings and Network Averages for First Three Weeks

NBC had a very typical Sunday night win — we are projecting their Adult 18-49 rating for the night will go up to a 6.3 in the official nationals tomorrow.  FOX should have been a strong second place because it had the NF...
by Mitch Metcalf
 
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Baseball Playoffs Continue to Underwhelm

Major League Baseball’s 2012 Playoffs (or Postseason as MLB insists it is called) could not be more competitive or interesting on the field.  Most series in the Division Championship round going the limit to five games, ...
by Mitch Metcalf
 
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Missing Broadcast Viewers Not Found Watching Baseball

Major League Baseball’s revised postseason format can’t be blamed for taking viewers away from the broadcast networks.  On Monday night, October 8, while The Voice posted a 4.8 rating with Adults 18-49, 2 Broke G...
by Mitch Metcalf
 
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Broadcast Weekly & Summer Averages: FOX Edges Up Versus Last Year; NBC In Freefall

Big Brother’s second episode aired last night, scoring a preliminary 2.2 rating with Adults 18-49.  Although it was the top-rated broadcast program Sunday night (and the only network program to top a 2.0 rating Sunday), ...
by Mitch Metcalf
 
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The Sked: TUESDAY OFFICIAL RATINGS July 10: All-Star Game Kinda Doesn’t Suck

FOX came in with a 3.2 Adult 18-49 rating for the MLB All-Star Game last night in the official nationals.  This was the lift we expected this morning from the fast nationals and proved to be enough to claim a rebound (albeit...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS July 10 — Preliminary All-Star Game Results

FOX’s coverage of the Major League Baseball All-Star Game is averaging a 2.9 preliminary rating with Adults 18-49.  Remember, that fast nationals do not correctly measure live sports programming.  After the west coast...
by Mitch Metcalf
 
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The Sked: THURSDAY OFFICIAL RATINGS October 27

>As expected, Game 6 of the World Series went up substantially in the official nationals to a 6.5 Adult 18-49 rating.  Not quite the 6.9 forecast but close.  The news was also good for The Big Bang Theory (4.6), The O...
by Mitch Metcalf
 
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The Sked: THURSDAY RATINGS October 27 — November Sweep Begins

>The November Sweep began last night, and FOX is off to a rousing start.  One night into the 28-night “sweep” period (in which each of the 210 TV markets are measured demographically in addition to the normal n...
by Mitch Metcalf
 
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The Sked

The Sked: World Series Delayed

> Pretend this photo was taken in St Louis Mother Nature, indeed, is delaying the World Series tonight in St Louis.  Game 6 has been moved to Thursday.  The weather in St Louis Thursday night is forecast to be clear, ...
by Mitch Salem
 
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The Sked

The Sked: World Series Forecast

>World Series Game 6 is scheduled to start at 8 pm ET tonight on FOX in St Louis, but the weather might be an issue.  The National Weather Service is predicting an 80% chance of rain tonight there with winds gusting to 22 ...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS October 23

>ABC premiered Once Upon a Time last night with great success, a 3.9 Adult 18-49 rating, building impressively off a 1.5 rating lead-in from America’s Funniest Home Videos.  Viewers liked what they saw in the pilot a...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS October 19

>The fast nationals for Wednesday give Game 1 of the World Series a 3.9 Adult 18-49 rating (yet to be time zone adjusted).  Last night we predicted a 3.8 in the fast nationals and a 4.1 in the official nationals.  Thi...
by Mitch Metcalf
 
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The Sked

The Sked: The Sad Downward Slide of World Series Ratings

>Pity the poor Former National Pastime.  In the quarter century that Nielsen has used the PeopleMeter to measure demographic ratings, viewership of the World Series has dropped by more than half in the key advertising...
by Mitch Salem
 
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The Sked

The Sked: FOX Watching Detroit Weather Carefully

> FOX will be staring at the weather radar in Detroit all day today.  Game 5 of the American League Championship Series (Texas going for a 4 games to 1 end of the series on the road) is set to start at 4:19 pm.  FOX s...
by Mitch Salem
 
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